Cynopsis

04/17/08

Good Morning.  It’s Thursday, April 17, 2008, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.

With Earth Day coming up on April 22, a couple of media enterprises have launched new green initiatives:

• Next week, NBC Universal will serve up more than 100 hours of green-themed content across its 42 NBCU properties and 28 websites. NBCU also announced it would designate two other “Green Weeks” in November 2008 and April 2009. Both efforts tie in with NBCU’s “Green is Universal” initiative with the intent to raise awareness among consumers about environmental issues.
• FOX began a public service campaign this week called “Green It. Mean It.” – with TV commercials featuring stars from such FOX shows as House, Bones and Back to You offering eco-friendly tips for viewers.

Tonight’s Premieres:
Fuse: Live Through This at 10p and The Brooklyn Way at 1030p

Tonight’s Finale:
ABC: Eli Stone at 10p

Lifetime Networks introduced Lifetime Television HD, its second hi-def channel behind Lifetime Movie Network HD which launched last year. Two distribution deals were confirmed with AT&T U-verse TV and Verizon FiOS TV to carry the new channel. Featured programming on Lifetime HD will include Lifetime’s Army Wives and Original Movies.

Tuesday night’s back-to-back season premieres of Discovery Channel’s Deadliest Catch series (9p and 10p) captured 3.4 million and 3.5 million total viewers respectively.

On Bravo Tuesday night, the network aired the first season finale of The Real Housewives of New York City (10p) which attracted 1.06 million A18-49 and 1.43 million total viewers. The network just announced the series was picked up for a second season. Also this night, the third season debut of Work Out (11p) tallied 593,000 A18-49 and 764,000 total viewers.

TLC introduces a revamped Thursday night schedule on April 24 starting with the season five premiere of Overhaulin’ at 8p; new episodes of American Chopper at 9p; and the return of Miami Ink at 10p.

Discovery Channel is teaming with the BBC Natural History Unit on a new documentary series called Frozen Planet slated to premiere in 2012. Over eight episodes shot in hi-def, the series will explore the eco systems and animals of the Arctic and Antarctic. This series will chronicle never-before-seen wilderness and animal behavior as the Russian Arctic region has been off-limits to filmmakers until just recently. Both the Discovery Channel and BBC Natural History Unit were production partners for the Planet Earth series. Frozen Planet is a global co-production between BBC, Discovery Channel, Discovery Channel Canada, Antena 3 (Spain), ZDF (Germany) and Skai (Greece) and was facilitated by BBC Worldwide.

FINAL NOTES AND OBSERVATIONS FROM OUR EXCELLENT EUROPEAN ADVENTURE

We were away for a total of eleven days – first to Cannes and then on to Venice.  Both beautiful destinations, despite the cold weather and the rain, and there were certain aspects of both we found particularly appealing:

In Cannes, the dogs are generally much smaller than they are in Venice. The bread is better, and the people seemed friendlier. You can easily walk almost everywhere, or simply hail a cab if needed.  We really enjoyed taking time just to sit and people watch in one of the numerous and always open cafes and began to understand the French way of thinking – sitting and sipping your coffee or eating your lunch, is always better than doing it on the run. MIP TV was definitely a working convention with lots of business being done, deals being written.

In Venice, it’s more scenic in all directions no matter where you are, and taxis can be much more fun, tho at times hard to find (or identify) and the house wine is better.  It’s also so much easier to get into trouble in Venice, and harder to get around because street signs are optional.  Everyone rides a three-speed Schwinn bicycle, whether you’re 5 or 95, and Gelato is as much a part of the day as coffee, no matter how chilly it is outside. Open cafes at any time of the day aren’t as prevalent, which is too bad given the great people watching you could do.  The Venice Festival of Media was interesting, geared mostly to advertisers, agencies and creative folks, focused on the business of working within the digital space.  While it identified numerous questions, the Festival’s numerous seminars over two days wasn’t able to answer many. Perhaps next year that will be a directive.

If pressed, I’d go back to both cities … any time!

A CYNOPSIS MESSAGE FROM USA NETWORK

SOURCE: Click here for the full source data.

Marissa Jaret Winokur has been signed by Sony TV for a daytime TV syndication deal, possibly for Fall 2009, per Variety.  Also coming for fall 2009 – daytime talker with Marie Osmond from Program Partners.  What do these two have in common?  Dancing with the Stars.

Several casting briefs:

• Jennie Garth will not appear on CBS’ Sony TV comedy pilot My Best Friends Girl after all. Jennie may be added to The CW’s new 90210 spinoff as her former character Kelly Taylor who returns to high school this time as a fashion design teacher.  Kristin Booth was signed to replace Garth as the female lead.
• Fresh off ABC’s Carpoolers, Jerry O’Connell was signed to star in FOX’s pilot comedy The Inn from 20th TV, Reveille and Principato-Young. Jerry will play the general manager of the chic New York hotel where the action takes place.
• Denis O’Hare was tapped for CBS’ drama presentation The Tower about a group of Chicago newspaper reporters from CBS Paramount. He will play the newspaper editor.

ABC Studios made a two-year pact with author Jennifer Weiner to create and executive produce series projects for the studio. Jennifer’s novel In Her Shoes was developed into a 2005 feature film starring Cameron Diaz. She currently has a novel Little Earthquakes in development at Universal and a short story The Guy Not Taken in development at DreamWorks.

CYNOPSIS DIGITAL – TODAY’S TOP STORY:   Rumblings of a possible digital window release shift have began to erupt as 20th Century Fox Home Entertainment quietly released Juno for sale on iTunes for $14.99 on Tuesday, the same day the DVD hit stores. (It is the first Fox movie to be sold on the Apple site.) Paramount has also been experimenting with new releases on the platform, despite widely held concerns of cannibalization.   Full edition: CYN DIGITAL. (Or to listen to the Cynopsis Digital Podcast click here or subscribe to it at iTunes here .)

CYNOPSIS KIDS – TODAY’S TOP STORY:  Yip Yip!  Fans of Avatar: The Last Airbender, the Nickelodeon animated series, and M. Night Shyamalan get out your calendars.  OK, ready?  Paramount Pictures and Nickelodeon Movies will release the newly green-lit M. Night Shyamalan’s The Last Airbender, a live-action movie adaptation of the series, on Friday, July 2, 2010.  Shyamalan will direct and produce The Last Airbender from his own script.  The word “Avatar” was no doubt dropped from the feature film title to steer clear of confusion with director James Cameron 3D movie Avatar, which is set for release 8 months earlier in December 2009 and is not for kids.  Joining Shyamalan as producers on the project are Kathleen Kennedy and Frank Marshall, Sam Mercer and Scott Aversano.  Additionally, Michael DiMartino and Bryan Konietzko, creators of the animated Avatar: The Last Airbender series, wills serve as executive producers on the movie.  While Shyamalan’s movies are generally for adult audiences, The Last Airbender is targeted to moviegoers of all ages, with Shyamalan pointing to Hayao Miyazaki storytelling and movies as an inspiration.   Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  NBC Universal International Television Distribution and Bravo Media signed separate and exclusive multi-year deals with Australia’s FOXTEL for programming and branding. Bravo’s Watch What Happens campaign will be adapted by FOXTEL for its Arena channel in Australia, marking the first time the brand has taken an international step.  FOXTEL picked up the exclusive basic cable rights in Australia from NBC Universal for programming from Bravo’s U.S. channel. Full edition: CYN INTERNATIONAL. 

Top 10 M-F Syndicated Strip Series for the week of 3/31-4/6/08 ranked by HH Rtg
Wheel of Fortune (CTD)                                    7.7 AA
Jeopardy (CTD)                                               6.2 AA
Oprah Winfrey Show (CTD)                               5.8 AA / 5.9 GAA
Two and a Half Men (WB)                                 5.4 AA / 7.1 GAA
Judge Judy (CTD)                                            4.8 AA / 7.3 GAA
Dr. Phil Show (CTD)                                         4.4 AA / 4.5 GAA
Family Guy (2/T)                                             4.4 AA / 5.1 GAA
Entertainment Tonight (CTD)                             4.3 AA / 4.4 GAA
Seinfeld (SPT)                                                 4.0 AA / 4.6 GAA
Everybody Loves Raymond (CTD)                       3.6 AA / 4.2 GAA
Source Nielsen Media Research – Live + SD Data

Top 10 M-F Syndicated Strip Series for the week of 3/31-4/6/08 ranked by A18-49 Rtg
Two and a Half Men (WB)                                3.3 AA / 4.2 GAA
Family Guy (2/T)                                            3.0 AA / 3.4 GAA
Seinfeld (SPT)                                                2.4 AA / 2.7 GAA
Oprah Winfrey Show (CTD)                              2.3 AA / 2.3 GAA
Everybody Loves Raymond (CTD)                      2.1 AA / 2.3 GAA
Wheel of Fortune (CTD)                                  1.9 AA
Friends (WB)                                                 1.8 AA / 2.1 GAA
King of Queens (SPT)                                     1.8 AA / 2.4 GAA
Jeopardy (CTD)                                              1.6 AA
Dr. Phil Show (CTD)                                        1.6 AA / 1.6 GAA
Entertainment Tonight (CTD)                           1.6 AA / 1.6 GAA
George Lopez (WB)                                         1.6 AA / 2.2 GAA
Judge Judy (CTD)                                            1.6 AA / 2.3 GAA
Source Nielsen Media Research – Live + SD Data

Tuesday – A18-49 Analysis:  FOX topped the charts Tuesday night at 6.8/17 A18-49, according to final national ratings from Nielsen Media Research. American Idol on FOX hit the high note winning with an 8.8/23 during 8p. The second half of NBC’s The Loser finale at 9p weighed in at first place with 5.1/12. NBC gets the last kudos of the night as Law & Order: SVU at 10p delivers a 4.7/13.

Live + Same Day Household Ratings: Tuesday, April 15, 2008 time period averages. Source: NTI Galaxy as dated, Live+SD.

FOX: 10.1/16        American Idol 13.9/22, Hell’s Kitchen 6.3/9

NBC: 7.5/12          The Biggest Loser 5 [f] 6.9/11, Law & Order: SVU 8.8/14

ABC: 6.2/10            According to Jim 2.6/4, According to Jim 2.4/4, Dancing with the Stars Results 10.1/15, Boston Legal 5.9/10

CBS: 5.8/9            NCIS 9.4/15, Big Brother 9 4.1/6, 48 Hours Mystery 3.7/6

UNIV: 2.1/3           Al Diablo con los Guapos 2.3/4, Pasion 2.3/3, Aqui y Ahora 1.6/3

CW: 1.1/2              Beauty and the Geek 1.1/2, Reaper [r] 1.1/2

MNT: 0.7/1            Street Patrol [r] 0.6/1, Street Patrol 2 [r] 0.6/1, Jail [r] 0.8/1, Jail 2 [r] 0.8/1 

TELE: 0.7/1           La Traicion 0.5/1, Victoria 0.9/1, Pecados Ajenos 0.7/1

A18-49: FOX 6.8/17, NBC 4.5/12, ABC 2.3/6, CBS 2.3/6, UNIV 1.9/5, CW 0.7/2, TELE 0.5/1, MNT 0.4/1

8020 Publishing tapped Rob Kligman as VP/Media Sales starting immediately. Rob’s duties will include handling media sales for the company’s brands such as Everywhere and JPG magazines and their counterpart websites.

Michael Nevins joined GroupM North America in the new position as Director/Mobile. Michael comes to the company from Crisp Wireless where he served as VP/Sales. At GroupM, he will help with developing client strategy and internal systems in addition to upgrading GroupM Interaction’s mobile presence in the digital arena.

Discovery Communications, LLC named James Hitchcock as Marketing and Branding Officer with Discovery Channel where he will spearhead branding for the network that encompasses all facets of the marketing and advertising initiatives. He will also work with all departments at the network to develop creative and media strategies that will integrate advertising and promotional avenues with digital, communications and commerce opportunities. Most recently, James was with MTV Networks as SVP/Marketing and Creative, CMT. In his new position, James will report to John Ford, President/GM.

A CYNOPSIS MESSAGE FROM WE tv

This day in History: 1524 – New York Harbor was discovered by Giovanni Verrazano.

Answer to Yesterday’s Trivia Question:   She wasn’t the only, but was the first woman to do the voice of famous cartoon character Betty Boop and starting in the mid 1930s, Olive Oyl. Who was this?   MAE QUESTEL   Kudos to: Jonathan Grosskopf-Groskopf Mazur Productions/NY; Michael Seidel-CBS/NY; Michael O’Gara/NY; Megan Wallace-WorldLink Media/NY; Mechael Tudor-Equity Media Holdings Corporation/Little Rock, AR; Allison Bryant-Hearst-Argyle Corp/Kansas City, MO; Rob Baker-“The John Kerwin Show”/Santa Monica, CA; Peter Fitzgerald-FitzFilm, Inc./West Hollywood; Rich Brase- KBCI/KBCI/Boise, ID; Darlene Lieblich Tipton-Fox Cable Networks/LA

Today’s Trivia Question:  Who served as the announcer/co-host to Joey Bishop on his late-night talk show, The Joey Bishop Show (1967-1969)? (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
04.17.08

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A CYNOPSIS MESSAGE FROM PETER RODGERS ORGANIZATION

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JOB OPENING:  DRTV MEDIA BUYER/Chicago area: Minimum 2-3 years experience and proficiency in COREMedia, MS Office/Access required. Understanding of media planning and Nielsen a plus -. Send resume to
  (4/24)

JOB OPENING:  CONSUMER PUBLICIST/Fuse/NY: Supprt PR Dept in brand/consumer publicity efforts to gen awareness of Fuse TV. Proven track record w/ TV/Ent., lifestyle media. 2yrs. publicity exp. Rez to:
“CP” in subj (4/24)

JOB OPENING:  TRADE PUBLICIST/Fuse/NY: Supprt PR Dept in publicity efforts to gen awareness for fuse brand. Execute strategic plans and write, pitch, present & promote synergy bet MSG & Fuse. Rez to:
“TP” in subj  (4/24)

JOB OPENING: SR INFORMATION ARCHITECT/VH1.com/NYC: 5+yrs exp with product development/wireframes, project mgmt, strong comm skills, website traffic stats, VISO, Knlge of social netsites EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/24)

JOB OPENING: SR CLIENT ANALYST/MSA Media/NY: manage cable nets on Gabriel/other SW. Perform biz svcs, issue resolution, training, jr acct mgmt duties, prod planning. Must have tech knowledge. Send res/$ to:
   (4/24)

JOB OPENING:  DIR HR-Interactive/Major Broadcast co-Temp now-NYC – 2 perm-possible w.coast: 10yrs HR Recruitg exp TV-centric Web (social communs-games, tech staff-full project) exp 
om’; document.write( ‘‘ ); document.write( addy_text37768 ); document.write( ‘</a>’ ); //–> (4/23)

JOB OPENING:   SENIOR SALES EXECUTIVE/ Invision, Inc. in mid-town NYC: Sell and deliver enterprise software w/ in the traditional media & digital advertising marketplace, please send resume to
(4/23)

JOB OPENING: SALES ASSIST/Invision, Inc. in mid-town NYC: Maintain databases, prepare demos and RFP responses, general admin., reporting, etc. please send resume and salary history to 
(4/23)

JOB OPENING: RESEARCH ASSISTANT/Sony Pictures TV:  Research & sales support, admin duties. Detail & organization. Strong computer skills. 3-5 yrs exp. Apply: www.sonypicturesjobs.com (4/23)

JOB OPENING: AE, ADVRTSNG SALES/BlogHer.com/NY: Contacts & exp. in the client & ad agency arena, incl’g planning and buying groups. Exc selling & presentation skills, able to dvlp leads for sales opps. Apply:
(4/23)

JOB OPENING: PROGRAM DEVELOPMENT MGR/LA Office of major cable company: 5 yrs+ exp Oversee & manage concepts in development, liase with internal Exec Prod & Prod Co. Apply at www.randstadjobs.com ref  0000001686  (4/23)

JOB OPENING: DIRECTOR, HUMAN RESOURCES/Harmonix-MTVN/Boston. 5+yrs HR Generalist exp, Strg ER exp, Strg interpersnl/org skills, Superior Customer Orientation, Exp/Knwldg of Gaming A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/23)

JOB OPENING: ON-AIR GRAPHICS SCHEDULING COORDINATOR/(Freelance) VH1/NYC: 1+ yrs exp sked/TV, able to multi-task/detail oriented, comprehension of PTS/GABRIEL. EOE/M/F/D/AAP. Apply
(4/23)

JOB OPENING: AE/Fuse/NY: Sell dig media & multi-platform. Incr exst’ing clnts, gen new biz rev. Prsnt new prgm’ing, brand pos, mktg opps. Excl. interpers’l/org skills/MS Excel & PP. Send Rez to:
“AEDM” in sub (4/23)

JOB OPENING:  DIGITAL COORDINATOR/A&E Television/Stamford CT: Research & Schedule Digital Assets for websites, write promos on air bugs, 3+yrs exp online,tech comm. Apply to www.aetn.com posted as Enterprises Scheduling Coord  (4/22)

JOB OPENING:  DIR OF BOOKING/CNN/ATL: Seeking exp’d Booker to mng guest bookings & staff & provide support to all prgrms. Strong leadership exp req’d. Send res/cvr letter:
. Apply: www.turnerjobs.com , job id 98728BR  (4/22)

JOB OPENING: DIRECTOR, COMMUNICATIONS/ Nickelodeon/NYC: Min. 7yrs PR exp in TV, PR or media Relations; Exceptional writing skills; Strong interest in children’s TV and emerging media. EOE/M/F/D/AAP apply mtvncareers .com (4/22)

JOB OPENING:  MGR, CORPORATE COMM/ Univision/NY: BA/BS; 5+ exp in PR. Superior writing skills, media relations, project mngmnt, dev/execute pitches & mng media requests. Spanish and TV/media knwldg a plus. 
  (4/22)

JOB OPENING: DIR BIZ DEV/BBC/LA: expand production biz, increase reach of brand, negotiate deals, maintain relationships w/ execs & talent. Multi-task, innovative. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (4/22)

JOB OPENING: DIGITAL AE/History/A&E Chicago: Sell digital advertising solutions to clients/agencies. Dvlp new business. Client service and acct mgmt. 4 yrs in sales -min 2 yrs digital sales. Apply: www.aetn.com/careers.html (4/19)

JOB OPENING: VP, BUSINESS STRATEGY & DEV / LIFETIME TV/LA :  Structure deals that generate maximum revenue for Lifetime’s services (linear, new media &, potentially, mobile) Apply at: http://www.mylifetime.com/about/jobs.html (4/19)

JOB OPENING: DIRECTOR, DEVELOPMENT/Columbia, MD/ Retirement Living TV: Cable network catering to the 55+ demographic has immediate opening. Please visit www.rl.tv for full description (4/19)

JOB OPENING: SALES RESEARCH MANAGER/NBC UNIVERSAL/NYC:Support Sales positioning of USA and SCI FI. Knowledge of Nielsen Galaxy Explorer, NPOWER, IAG, Simmons and MRI: Excel/PPT.Apply online at www.nbcunicareers.com (#814593) (4/19)

JOB OPENING: RESEARCH ANALYST/WE TV/NY: 2+ yrs cable res exp. Support Corp, Sales, Affil, Prog & Mktg team w/data collection & analysis. Nielsen, MRI a +. Res: www.cablevision.jobs ref #5750BR (4/19)

JOB OPENING: LINE PROD/AMC TV/NY:  Mng all phases of prod for non-scripted orig prog for network (stunts, series, fests etc). 5+ yrs exp production, budgets & schedules. Res: www.cablevision.jobs ref #5824BR (4/19)

JOB OPENING: MANAGER, PRODUCTION ACCOUNTING/VoomHD: Oversee Prod Acct process. Track expense v budget, etc. BS/BA req’d. 5+ yrs exp in production env pref’d. Apply to req 5179BR at www.cablevision.jobs . (4/19)

JOB OPENING: TRAFFIC COORDINATOR/Cablevision/Norwalk, CT: 2 yrs related work exp. Process/schedule orders for Ad time. See full posting and apply to 5896BR at www.cablevision.jobs (4/19)

JOB OPENING: SR WRITER/PRODUCER, CREATIVE SERVICES/MOJOHD/NY: Conceive, Write & Produce on-air promotions, campaigns & shoots for premiere HD ntwrk. 4 yrs exp in ntwrk/agency environment req’d.  Apply to: 
. (4/19)

JOB OPENING: TRAINING COORD/The Nielsen Co./NY: Training for TV clients for all Nielsen products incl’g Ad*Views,Galaxy Explorer, NPOWER and Arianna. 4 yr deg, 2+ yrs of media exp. Res:
(4/19)

JOB OPENING: DRTV MEDIA BUYER/Chicago area: Minimum 2-3 years experience and proficiency in COREMedia, MS Office/Access required. Understanding of media planning and Nielsen a plus -. Send resume to
(4/18)

JOB OPENING: VP, NEW PRODUCT STRATEGY/MTVN Digital Ops/NYC: BA/BS; 10+yrs digital advrtsng exp. Resp for strat & implementation of new ad products; manage
new product lifecycles. EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/18)

JOB OPENING: VP, INT, MKTG/ABC Kids/NY: Lead mrktg teams on all cross-platform proposals from creative dev through execution provide guidance/leadership on strat,ideas presentation for integ proposals  disneycareers.com Req 135965 (4/18)

JOB OPENING:  DIRECTOR, MUSIC LICENSING/Current TV/LA, CA:  Oversee & manage music licensing, clearances, libraries, incl. international negotiation & licensing.  3-5 yrs. exp. 
, www.current.com . EOE (4/18)

JOB OPENING:  SR RSRCH DIR/Ent. Rsrch Co/LA: Mng end to end custom projects, proposals, methodology, survey design, analyze data/write reports. Knwldg of ent ind & vendor exp + http://www.epollresearch.com/corp/aboutus/careers.view (4/18)

JOB OPENING:  RSRCH MGR/Ent. Research Co/LA: Mng custom/synd. rsrch. Prepare proposals, questionnaires, banner & tab specs, sample, analysis & reports. Knwldg of ent ind. + http://www.epollresearch.com/corp/aboutus/careers.view (4/18)

JOB OPENING:  EMERGING MEDIA SALES MGR/Fox/NY: Fox Broadcast Ad Sales Team. Exp w/ digital & mobile sales. Exp w/ Mediavisor and Atlas a plus. BS/BA. Please apply at www.foxcareers.com (4/18)

JOB OPENING:  FREELANCE COORD/USA Strategic Marketing: Support creation of client programs inc. sponsorships, finances, etc. 2+ yrs integrated mktg exp in TV or ad agency preferred.Resumes to
(4/19)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at
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SITUATION WANTED: An opportunity to learn how you make kids TV in the USA! Young Australian director has received funding and is looking for a kids production company in LA for 1 week unpaid work. Email:
(4/23)

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WHAT’S ON TONIGHT – Thursday, April 17, 2008

ABC: Lost [r], Eli Stone [f ]
AZTECA: Fugitivos de la Ley, Cambio de Vida, Bellezas Indomables
CBS: Survivor: Micronesia Fans vs. Favorites, CSI [r], Without a Trace [r]
CW: Smallville, Supernatural [r]
FOX: Are You Smarter Than a 5^th Grader?, Don’t Forget the Lyrics!
ION: Movie: The Never Ending Story, 48 Hours
MNT: My Thursday Night Movie: Bad Company [r]
NBC: My Name is Earl, 30 Rock, The Office, Scrubs, ER
PBS: This Old House Hour [r], Antiques Roadshow, Unnatural Causes: Is Inequality Making Us Sick?
TELE: La Traicion, Victoria, Pecados Ajenos
UNIV: Al Diablo con los Guapos, Amas de Casa Desesperadas

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