YouTube releases August’s top 10 branded ads

YouTube revealed the 10 most popular branded ads from the month of August, and they were dominated by athletes. Seven out of the ten videos on the latest YouTube Ad Leaderboard were sports-centric. Full list below:

10. Rafael Nadal for Tommy Hilfiger: it all comes off, 2.5M views
9. BuzzFeed + Purina Friskies – Dear Kitten: Regarding Friendsip, 2.5M views
8. Gatorade Sweat It to Get It |High Knees Featuring Peyton and Eli Manning 3.1M views
7. Gatorade Sweat It to Get It | Tip Featuring JJ Watt, 3.2M views
6. Old Spice | And So It Begins, 6.9M views
5. Quaker – “The Recital”, 7.2M views
4. Jordan: The Dunk to End All Dunks, 9M views
3. The Lexus Hoverboard: It’s here, 9.8M views
2. ROC by Monster: Cristianao Ronaldo in Disguise – ROC, 10.8M views
1. DC SHOES: Robbie Maddison’s “Pipe Dream,” 18M views

This was inevitable: A new report from mobile analytics firm Flurry concludes that, for the very first time, the average U.S. consumer is spending more time per day inside mobile apps than watching TV. To be more precise, that’s 198 minutes per day spent inside apps, as opposed to 168 minutes on TV.

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