VMAs: Kanye for President?

The VMAs set a Twitter record, and you can thank future President Kanye West. According to Nielsen, the 2015 MTV Video Music Awards is the most-tweeted non-sports program since Nielsen Social started tracking Twitter data in 2011. In the U.S., 2.2 million people sent 21.4million tweets – an increase of 64% over the 2014 ceremony. The most tweeted minute was at 10:49 p.m. EST: 247,525 tweets flooded in when West said he’d seek the presidency in 2020.

Speaking of which, don’t expect to see too many “West in 2020” yard signs. According to Amobee Brand Intelligence, negative sentiment surrounding the VMAs peaked on Twitter right around the time of his announcement, when 15,291 negative VMA-related tweets flooded the Twitterverse. West was by far the event’s most tweeted-about figure, garnering a total of 2,286,585 tweets.

Related Stories

Whoopi Goldberg and cast mates will take The Stand on CBS All Access Dec. 17

whoopi-goldberg

The Stand, CBS All Access’ television adaptation of the storied 1978 Stephen King novel, will debut December 17. Starring Whoopi Goldberg, Alexander Skarsgard, James Marsden, Odessa Young, Jovan Adepo and Amber Heard, the limited series unfolds around King’s apocalyptic struggle between good and evil after a plague destroys most of the country. Ben Cavell serves […]

McKinnon lands unprecedented Exotic deal

Get ready cats and kittens. Joe Exotic (working title), UCP’s limited series starring and exec-produced by Kate McKinnon, scored a straight-to-series order by both the NBCU television and streaming divisions. In an unprecedented move, project will roll out across broadcast net NBC, streamer Peacock, and a basic cable net USA. Series is based on the […]

Cat’s meow: Quaid will star in his own animal rescue story

Cat's meow: Quaid will star in his own animal rescue story

Dennis Quaid is the cat’s meow. He’s partnering with ITV America’s Leftfield Pictures for unscripted TV project Saving Dennis Quaid, which he’ll star in and exec produce. Project documents the animal lover’s recent headline-making pet rescue where he and partner Jimmy Jellinek set out on a mission to adopt a 6-year-old black cat from Lynchburg, […]

Turner Sports Shaq’s up

Big news at Turner Sports, as the company lands a multiyear extension of its partnership with Shaquille O’Neal. Shaq’s expanded role gains the Basketball Hall of Famer more airtime, including on TNT’s Inside the NBA and NBA on TNT, as well as contributions to NBA.com. He also will develop projects throughout the WarnerMedia portfolio including […]

The Tonys go digital

The Tonys go digital

The 74th Annual Tony Awards ceremony will go on, presented digitally sometime in the fall. Date and platform are TBA. The event had originally been scheduled for June 7, but was replaced by plans for a streaming special on the same date due to COVID-19. That special was postponed amid unrest over the George Floyd […]

CynCity

Cynsiders

  • All TOGETHXR Now

    By Noah Ziegler The phrase, “Everyone watches women’s sports” is more than a motto on...

  • Upfront: Hot Topic

    Why is data the engine that drives the consumer experience? Fariba Zamaniyan, Global VP of...

  • Have a Little Faith

    Wonder Project’s upcoming biblical drama series, House of David, will premiere February 27 on Prime Video. ...

Instagram