Unruly named this year’s Top 20 Global Social Video Ads Chart, with one-fifth listed coming from World Cup sponsors or created with the theme of the event. The top 20 countdown include:
20. KLM: Lost And Found Service – 670,401 shares
19. P&G: Pick Them Back Up – 688,364 shares
18. BBC: God Only Knows – 725,867 shares
17. John Lewis: Monty the Penguin – 770,187 shares
16. CoorDown: Dear Future Mom – 804,082 shares
15. Volkswagen: Eyes on the Road – 805,766 shares
14. FCKH8: Potty-Mouthed Princesses Drop F-Bombs for Feminism – 813,436 shares
13. Disney (Frozen): Let It Go Singalong – 896,324 shares
12. Save the Children: Most Shocking Second a Day Video – 973,164 shares
11. Castrol: Footkhana Neymar Jr. v Ken Block – 1.05 million shares
10. DTAC: The Power of Love – 1.1 million shares
9. Thai Life Insurance: Unsung Hero – 1.29 million shares
8. Nike: Winner Stays – 1.43 million shares
7. Always: Like a Girl – 1.48 million shares
6. Wren: First Kiss – 1.55 million shares
5. American Greetings: World’s Toughest Job – 1.89 million shares
4. Budweiser: Puppy Love – 1.98 shares
3. Nike: The Last Game – 2.15 million shares
2. Twentieth Century Fox (Devil’s Due): Devil Baby Attack – 2.15 million shares
1. Activia: Shakira La La La (Brazil 2014) ft. Carlinhos Brown – 5.82 million shares
“The list is filled with ads from multiple sectors and multiple countries, from brands large and small,” Unruly’s Vice President of Marketing and insight, US Devra Prywes told Cynopsis. “Advertisers this year turned away from hilarity – which was popular in 2013 – to use a number of different emotions including exhilaration, joy, happiness and even sadness. These brands can benefit from the social buzz and increased purchase intent that goes along with top-shared honor.”
From the list, Unruly created the top digital trends from the year:
1. Brands committed to programmatic video: More than half of publishers sold video ad inventory programmatically this year (Adap.tv).
2. Trackvertising boomed: Think Activia’s World Cup collaboration with Shakira, and the rise of a music video co-released with a brand.
3. Fempowerment advertising took center stage: Always’ #LikeAGirl and Under Armour’s “I Will What I Want” ads.
