Twitter continues All-Star deals

Another day, another deal for Twitter, which announced that the platform will now live stream weekly out-of-market games from MLB and the NHL via a new partnership with MLBAM. Meanwhile, 120 Sports will also produce an exclusive, nightly multi-sports highlights show called The Rally that will run on Twitter. Live streams will run once-per-week for logged-in and logged-out Twitter users in the US, while MLB games also will be available worldwide, except in select international territories.

“Twitter is the fastest way to see what’s unfolding in MLB and the NHL,” said Anthony Noto, Twitter’s chief financial officer. “MLBAM has pioneered streaming live digital video and we could not be more excited to partner with them on live games as well as ‘The Rally’, giving our audience the live sports events they are already talking about on one screen on Twitter.”

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