So what does it mean? “NBC produced their second live musical – Peter Pan – and within 24 hours the hashtag NBC used, #PeterPanLive, received over 333 thousand tweets from 92 Twitter users which potentially reached 44.9 million users,” StatSocial Strategic Account Manager Audrey Hungerman told Cynopsis. “Of those that Tweeted, 48 percent were between the ages of 18-34. Users who tweeted about the event were 1.03 times more likely to like the main sponsor Walmart than the average Twitter audience. The audience cared about brands such as, BuzzFeed, Disney, and Playbill, while they favored celebrities Anna Kendrick and Broadway star Kristin Chenoweth. NBC drew in some of ABC viewers based on their TV show preferences as well, including: Modern Family, Glee, and Once Upon A Time.”
Check out the companion infographic with the data at www.cynopsis.com.
