Sponsors flow into the Copa

June’s run of the Copa America Centenario locked in its anchor tenants, announcing via Twitter that Coca-Cola, Sprint and State Farm would join the sponsorship ranks with Nike as key partners for the tournament’s 100th anniversary. Forbes reports that all of the companies will be entitled to signage at tournament matches and usage of Copa America imagery in their marketing. Commercial rights were sold by Soccer United Marketing.

Last week, Nike unveiled the tournament’s official match ball, dubbed the Nike Ordem Ciento, which was exclusively created “to honor the competition’s legacy, the ball blends leading technologies with a bold, graphic aesthetic.” “We’re excited to create the official ball of the Copa America Centenario and to be able to bring Nike innovation to what promises to be an incredible spectacle,” said Andrea Perez, General Manager of Nike Soccer North America.

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