Turner’s Upfront message to advertisers at The Theater at Madison Square Garden: Think different, and take advantage of the omnichannel experiences driven by fans.
The time is now for advertisers for invest in audience targeting, said David Levy, president of Turner; the company is expanding its AudienceNow solution to include cross-targeting across Turner’s digital properties. And 100% of Turner’s TV audience-targeted deals now run through industry consortium OpenAp. “I’m excited about it,” Donna Speciale, president of ad sales, told Cynopsis of Turner’s modernized approach. “The key to it is it’s one unified plan. We’ll be able to make it simple for advertisers.”
Among the programming highlights, Kevin Reilly, president of TNTand TBS, touted TNT franchise Ridley Scott Presents and introduced the network’s other new branding franchise, Suspense Collection. Samantha Bee revealed her new This Is Not A Game: The Game gaming/voting app for the 2018 midterm elections, described as a “heart-pounding, prize-stuffed turducken of a trivia game in which average citizens play to the death or win kick-ass prizes, not sure which. We’re waiting to hear back from our lawyers.”
