Production is already underway on a second season of Super 4, PlayMobil’s foray into kids programming, before the series even begins airing in the U.S. Aimed at kids 5-9, it will debut here on Netflix in April after a successful launch in markets including France and the U.K. Co-produced with Morgen Studios and Method Animation, it introduces four characters whose adventures occur in a distinctly PlayMobil universe. A Super 4-specific merchandise line is on its way to market, too. PlayMobil USA marketing coordinator Sarah Blair-Miller and marketing manager Mary Lombardo tell CynKids about the decisions leading up to the move.
Why is Netflix the best outlet for Super 4 vs. a traditional TV network?
SBM: They’re a natural partner for this type of content because the platform suits the flexibility the family lifestyle demands.
Do you have a long-term content development deal with them?
ML: Right now we have exclusivity with Netflix for the first season, [but] it’s not in any way connected to any future content. That doesn’t mean we won’t be working with them again, but the deal is for this season only.
What can a programming extension do for a legacy toy line, and vice versa?
ML: This is not an all-new brand for PlayMobil but an expansion of our current brand. It uses PlayMobil scenes and figures and now there’s a story line kids can build off of. It’s a great opportunity to reward existing fans and win over new customers.
Are there other content extensions in the works?
SBM: That’s definitely an avenue we’re exploring as a global company. But it’s not something to be taken lightly. Some companies are putting out a lot of [programming] around their brand and it’s not been the best decision.
