Rogers Media reached programmatic advertising partnerships with AOL, Videology

Bell Media and the video advertising platform Videology recently announced a new partnership. After a three-month assessment period, the companies will begin a multi-phase integration in which Bell Media will make use of Videology’s programmatic TV technology. Phase one of the integration is set to launch in Q3 of this year. In addition, Videology has announced a new deal with another major Canadian media company, Rogers Media. Videology will integrate Rogers Media’s linear TV inventory into its data-enabled TV (DETV) platform, allowing Rogers access to advanced data targeting and programmatic technology. According to Videology, the partnership will enable clients to build real-time linear TV advertising plans through Videology’s platform. Rogers Media, a subsidiary of the mass media company Rogers Communications, owns numerous TV channels and radio stations.

Videology isn’t the only company partnering with Rogers Media. AOL announced plans to partner with the company to launch a new programmatic private marketplace for television. According to AOL, the initiative will allow advertisers in Canada to access linear television audiences through data and automation. AOL also says that custom data segments will also be available for programmatic purchase next year.

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