Up2Us Sports announced a three-year Regional Partnership with the Los Angeles Dodgers Foundation (LADF) to identify, place and train Up2Us Sports coaches in youth sports programs to deepen the impact of sports-based youth development in the local market. Throughout the three-year partnership, LADF’s investment of $1 million will help Up2Us Sports recruit, train and place […]
GameStop announced a lineup of strategic partnerships in the esports space that marks a move into the culture of games. “We are aiming to become the official minor leagues of esports where GameStop provides fun and unique cultural experiences for player development while preparing the next generation of professional gamers,” said Frank Hamlin, Chief Marketing […]
Apple became the latest major company looking to drive the gaming industry forward, announcing at an Apple Special Event a new game subscription service for iOS devices titled Apple Arcade. The service will look to focus on games that would otherwise be premium releases, working alongside the regular App Store for games in its own […]
Brad Falchuk, who’s spent over a decade at 20th Century Fox Television, is heading to Netflix. The writer-producer has signed a four-year overall deal with the streamer to develop, write, produce and direct new series via his Brad Falchuk Teley-Vision banner. As part of the agreement, Falchuk will continue to work on his existing shows […]
Nickelodeon SlimeFest is headed back to the States for a second year. Pitbull, Bebe Rexha, T-Pain and Nick-signed multimedia star JoJo Siwa headline this year’s music fest, which returns to Chicago June 8-9.
Empire star Jussie Smollett was cleared of multiple felony charges. The actor was arrested on last month for allegedly faking a racist and homophobic attack against himself on January 29. Upon exiting the Chicago courthouse, Smollett told reporters he “just wants to get back to work and move on with my life.” Empire broadcaster FOX […]
9 Story Distribution International entered an agreement with Vancouver-based Slap Happy Cartoons to acquire animated series The Hollow. Following its worldwide Netflix premiere, 9 Story Distribution retains all other distribution rights worldwide. Created by the team behind Nerds and Monsters – Vito Viscomi, Kathy Antonsen Rocchio, Josh Mepham and Greg Sullivan, the mystery adventure series […]
NASCAR is giving its schedule an overhaul, announcing major changes to its 2020 series for both the regular season and the playoffs. The biggest change will see the finale shift from Miami to Phoenix, where it will be held at the renovated ISM Raceway on Nov. 8. Meanwhile, the Bristol Night Race will become a […]
Opening Day sees multiple new activations on the MLB front. Budweiser announced plans to partner with Spike Lee to mark the Centennial of Jackie Robinson. Budweiser will launch a national campaign that will honor the athlete and activist throughout the 2019 MLB season. Budweiser created “Impact,” part of the campaign that will include a 3-minute […]
Apple made a slew of announcements at its splashy Cupertino event yesterday, but as expected, the big focus was on Apple TV+. The ad-free subscription video service will feature content from the likes of JJ Abrams, Steven Spielberg and Steve Carell, to name a few. “We partnered with the most thoughtful, accomplished and award-winning group […]
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