Hulu is raising its profile. That was the message at yesterday’s Newfront, where the online video service announced two big new dealsexclusive SVOD rights to all 180 Seinfeld episodes (for a total value that may be as high as $180 million) and a multiyear agreement for all new and upcoming AMC Networks primetime scripted series […]
One of the sports industry’s most famous tandems formally split as GoDaddy and Danica Patrick announced plans to go their separate ways after a long partnership. GoDaddy said Wednesday the that company was shifting gears on its marketing strategy and would depart NASCAR, and subsequently Patrick, after this season, although they will reportedly continue working […]
Major League Baseball signed up with Esurance in a new sponsorship deal that makes the insurance brand the exclusive auto insurance partner for the league. The deal will see Esurance serve as title sponsor of the new all-digital Esurance MLB All-Star Game Ballot, which launched yesterday exclusively at MLB.com and the 30 Club sites on […]
Maker Studios is peppering its slate of new original programming with plenty of picks for young viewers. The studio, owned by the Walt Disney Company, is also working with Disney sibling Marvel to develop original digital content. Among the new programming unveiled at this week’s Maker Newfront: * Maker Tales: Classic kids stories including Pinocchio, […]
Disney Junior ordered a second season of Miles from Tomorrowland. The series charts the outer space missions of young adventurer Miles Callisto and his family as they help connect the galaxy on behalf of the Tomorrowland Transit Authority, incorporating science facts into each storyline. Emmy-nominated Sascha Paladino (Henry Hugglemonster, Ni Hao, Kai-lan) is creator and […]
To be generous, or not to be generous? That’s the question on upcoming CBS reality show The Briefcase, which asks families in need to decide whether or not to share a $101,000 windfall with another family in challenging circumstances. The show from 25/7 Productions is “an emotional roller coaster ride with a shocking ending each […]
Viola Davis (How to Get Away With Murder) is onboard an untitled project for HBO from Amblin TV based on biography Bound for the Promised Land, about Harriet Tubman. Davis will play the abolitionist, as well as serve as an exec producer. Kirk Ellis (John Adams) writes.
Maker Studios unveiled a hefty slate of original programming and collaborations with agencies, networks and parent The Walt Disney Company at its second Newfront presentation. Content in development includes Camp, a coming-of-age story adapted from James Franco’s Palo Alto: Stories; Fashpad, a fashion roundtable from the creators of CrashPad hosted by P’Trique; and Lisa Schwartz […]
Cablevision Systems snagged a deal to sell premium $7.99 monthly subscription service Hulu Plus to its Optimum customers. The deal comes on the eve of Hulu’s Newfront presentation, scheduled for today in N.Y. Cablevision is the first pay TV company Hulu has agreed to let resell its SVOD service, and was the first pay TV […]
The PGA TOUR is going OTT. The organization is launching PGA TOUR Live, a digital Over-The-Top subscription service that will give fans live Thursday and Friday morning coverage of more than 30 PGA TOUR events per season. The PGA TOUR and MLB Advanced Media struck a multi-year deal to develop, produce, and distribute the OTT […]
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