Maker Studios unveiled a hefty slate of original programming and collaborations with agencies, networks and parent The Walt Disney Company at its second Newfront presentation. Content in development includes Camp, a coming-of-age story adapted from James Franco’s Palo Alto: Stories; Fashpad, a fashion roundtable from the creators of CrashPad hosted by P’Trique; and Lisa Schwartz scripted comedy Party Girl. Also, new content from designing woman Rachel Zoe; a comedic look at digital culture hosted by web geek Taryn Southern; American Woman, in conjunction with ABC’s Lincoln Square Productions; and Maker Tales, which reimagines classic fairy tales as music videos. The company is also doing the synergistic thing across Disney divisions, including a collaboration with Marvel and a project with the ESPN that will pair X Games athletes with content innovators. In other Maker news:
* The company is working with agency DigitasLBi to create a Digitas LAB, focused on co-creation of content, production, cross-platform distribution, and media.
* MiTu, online video network and Hispanic influencer, will collaborate with Maker on a content arrangement with Starcom MediaVest Group’s LiquidThread to fund development of original series, social media programs and influencer formats.
* In the ad product solutions department, Maker is teaming with Outrigger Media’s OpenSlate platform to launch Maker Select, a proprietary ad solution for media buying that combines tools on targetable metrics with online campaign ratings (OCR) guarantees for demographic targeting and transparency for ad placements. Maker Select will be available throughout YouTube. Agencies already onboard to offer clients Maker Select include DigitasLBi and Starcom MediaVest Group.