Sports programming racked up $8.47 billion in ad sales for the Big Four during the 2014-2015 season, accounting for 37 percent of total ad revenue, according to Kantar Media estimates. Top sports earner: CBS, with $2.8 billion. Biggest spender was Chevrolet, with $323 million.
Awards tend to find their way into Taylor Swift’s possession. The musician took home a Creative Arts Emmy for Original Interactive Program, for AMEX Unstaged: Taylor Swift Experience, a free interactive app that allowed users to explore the mansion from her Blank Space music video.
Facebook Mentions, the public engagement app used by the Verified Page admins of brands and celebs, will now be available to Verified Profiles as well. Some have noted that this is particularly significant for journalists. Mentions – which includes “Live,” a Periscope-like livestreaming feature – could allow journos to feel far more comfortable posting work-related […]
With the NFL season underway, fantasy operators have been investing heavily to get the edge in the battle for players. While FanDuel and DraftKings spared no expense in recent months in advertising and locking in new partners, Yahoo made its own move into the fantasy space, including the launch of the new Yahoo Sports Daily […]
As the Madison Square Garden Company prepares to spin off its sports and entertainment assets, the organization has already found its new faces of the franchise, announcing that Andrea Greenberg will become President and CEO of MSG Networks while Bret Richter will join the company as its CFO. In her new role, Greenberg will now […]
More than six months after losing his anchor chair on NBC Nightly News, Brian Williams will return to the airwaves. Williams, who was suspended after it came to light he had embellished reporting experiences, will debut in a new role on MSNBC on Tuesday, September 22, the day Pope Francis is scheduled to visit the […]
Veteran communications executive Sallie Schoneboom is headed to IFC as Senior Vice President of Public Relations. Schoneboom, previously SVP of Communications for Syfy and Chiller, will oversee development and implementation of strategic consumer media relations, program publicity and talent relations for the comedy brand.
YouTube revealed the 10 most popular branded ads from the month of August, and they were dominated by athletes. Seven out of the ten videos on the latest YouTube Ad Leaderboard were sports-centric. Full list below: 10. Rafael Nadal for Tommy Hilfiger: it all comes off, 2.5M views 9. BuzzFeed + Purina Friskies – Dear […]
More details on the latest Apple TV: The new version features a motion sensitive remote (think Nintendo Wii), which includes a trackpad. The remote also features Siri integration – and that woman is smarter than ever. (Business Insider’s Lisa Eadicicco observed that when she asked Siri for action movies starring Jennifer Lawrence, the system brought […]
Floyd Mayweather’s next fight is set to make history. While the boxer and the USADA spent yesterday denying improprieties over an IV used before his match against Manny Pacquiao, organizers for his bout on Saturday against Andre Berto announced that the card will, for the first time ever, allow fans to watch the Showtime PPV […]
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