Earlier this month, Instagram introduced 30-second video ads. Now for some quick math: What’s 30 times 400 million? It’s an important question for advertisers, given that the Facebook-owned image- and video-sharing site just reached 400 million active monthly users. That’s some rapid growth; the company reached 300 million monthly users only nine months ago.
Big news for eSports, which are getting ready to hit primetime. Turner Sports will announce today a deal with WME/IMG to launch a new eSports league that will see TBS carry 20 live events in 2016, with 10 rounds twice a year running on Fridays. The deal involves game publisher Valve and will feature its […]
The NFL is now the first major sports league to be granted permission from the FAA to use drones to shoot films, documentaries and broadcast segments. The FAA site stated that the exemption doesn’t include filming games, with other conditions that include: drones must weigh less than 55 pounds including payload; fly no more than […]
NBC has partnered with Youtube star Zac King on a 360 video promoting Heroes Reborn, premiering Thursday, September 24 at 8p. King, along with fellow creators Sam Wickert of SoKrispyMedia and Aaron Benitez of VFX Bro, conceived and produced the project featuring the YouTubers one-upping each other on their hero-worthy abilities. Viewers can experience the […]
Starz has inked a series development deal for comic fightfest series Trapped with Mila Kunis’ Orchard Farm Productions. Kunis will executive produce the project alongside Rob Zombie, who will also direct. The half-hour horror comedy takes places over a single night in the home of a wealthy family under attack by a murderous cult.
Apparently HBO has a pretty good sense of humor. As Cynopsis Digital noted yesterday, Emmy host Andy Samberg gave out working login info for a real HBONow account during Sunday’s broadcast. But as it turns out, that wasn’t intentional. According to Variety, the info only worked because, in the wake of Samberg’s announcement, HBO […]
BBC aired the season nine premiere of Doctor Who on Saturday, September 19. Media analytics firm StatSocial analyzed the social media conversation. StatSocial found that, although younger viewers did tune in, the largest age group was individuals over the age of 54. Individuals following the show were strongly interested in series alum Karen Gillian, among […]
NBC Sports Group is turning to Jennifer Storms to serve as the new Chief Marketing Officer for NBC Sports Group and heir for the transitioning John Miller. The former PepsiCo exec will oversee all marketing for NBC Sports Group assets starting Oct. 1, which include NBC Sports, NBCSN, Golf Channel, the 10 NBC Sports Regional […]
The U.S. Ski and Snowboard Association is taking big air to new heights, announcing a deal with Boston Mayor Martin J. Walsh and Fenway Sports Management to have Fenway Park play host to a U.S. Grand Prix tour event on Feb. 11-12, 2016. “Big Air at Fenway” will feature a 140-foot high snow ramp and […]
JOB OF THE WEEK DIR PRGM MKTG & ADV Showtime NYC Act as brand mgr to oversee/develop mktg campaigns that generate awareness & drive tune-in to SHO series/movies/docs/events. 10+ yrs. TV series mktg strategy exp. at network/ad agency req. Apply HERE. CYNOPSISJOBS 09.22.15 Good morning. It’s Tuesday, September 22, 2015, and this is your […]
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