NBC Sports Group is turning to Jennifer Storms to serve as the new Chief Marketing Officer for NBC Sports Group and heir for the transitioning John Miller. The former PepsiCo exec will oversee all marketing for NBC Sports Group assets starting Oct. 1, which include NBC Sports, NBCSN, Golf Channel, the 10 NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital. She will also take on The NBC Sports Agency, which uses NBC Sports Group marketing resources to produce campaigns for group partners. Meanwhile, current CMO Miller announced his personal decision to transition his role last week and will now focus solely on the Olympics, handling efforts for Rio and co-lead for Pyeongchang. He will also continue as Chair of NBCUniversal’s Marketing Council.

“Jenny is a dynamic marketer who has the ability to lead teams creatively and strategically, and has important relationships with leagues, teams and athletes,” said Lazarus. “With John’s extended transition and the addition of Jenny, we are well-positioned to continue our momentum, marketing and promoting our biggest events.”