Provoking headlines that ranged from “Court Strikes Down Payments to College Athletes” to “Appeals Court Rules NCAA in Violation of Antitrust Laws,” the 9th U.S. Circuit Court of Appeals on Wednesday delivered a mixed bag to the NCAA in the Ed O’Bannon case. The ruling upheld a lower court decision that the organization broke antitrust […]
The National Women’s Soccer League is extending with Nike, locking in a new deal through the 2019 season. The agreement “solidifies Nike’s role as the league’s official club kit, apparel and equipment, supplier of the league ball, and provider for all nine NWSL teams, as well as any future teams.” “Nike has been an outstanding […]
Starz signed Curtis “50 Cent” Jackson to an exclusive overall deal. Under the two-year pact with G Unit Film & Television, Inc., Jackson will develop new projects for the network and continue as executive producer on Power. “Starz has been the perfect partner to make ‘Power’ the success that it is and I am looking […]
AOL kicked off some major new developments at Monday’s AOL Future Front event. Speakers included The Huffington Post’s Ariana Hufifngton, AOL CEO Tim Armstrong, and Brian Angiolet, Verizon’s SVP of Consumer Products. Some celebs hopped onstage as well, including Olympic snowboarder Shaun White and rapper Snoop Dogg (or is it Snoop Lion now?). Both White […]
Nicki Minaj will executive produce and appear in a new scripted comedy for ABC Family. Based on her family’s immigration from Trinidad in the early 1990’, the show centers on Minaj growing up in Queens and rise to stardom. “This is one of the more unique adventures I’ve ever embarked on,” said Minaj. “I couldn’t […]
Google also announced a new Chromecast device. Like the first model, the updated Chromecast 2.0 will plug into the back of a TV set and cast content from the Chromecast app to the screen. But there are some significant updates. The new Chromecast features a revamped design, along with improved Wi-Fi and connectivity features . […]
Facebook is lining up its first-ever simulcast of a live sports program, partnering with NBA Digital for NBA Real Training Camp with LeBron James and the Cleveland Cavaliers to run on Thursday from 11a-1p. The special edition of the show will be carried live on the NBA TV Facebook page, along with NBA TV and […]
The NFL Players Association, via NFLPI, struck a deal with DraftKings in a move to allow some of the NFL’s top-rated players to participate in the company’s marketing efforts this season. The licensing agreement will hand DraftKings the right to employ active NFL players for in-product and promotional campaigns across broadcast, print, social media, digital […]
After airing just one episode, NBC ordered nine additional scripts for Blindspot. The thriller, which debuted a week ago, drew 3.1 million viewers in the A18-49 demo and 10.6 million viewers, which rose to a 4.5 rating and 15.2 million viewers in Live+3. Series airs Mondays at 10p.
Facebook made a big announcement just in time for Advertising Week. Using a new tool dubbed TRP Buying, the company’s trying to make it easier for advertisers to coordinate multi-platform ad campaigns across linear TV and Facebook. TRP, short for Target Rating Points, is a metric that Facebook uses for video ads on its platform; […]
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