VR may be mere simulation, but the money pouring into it is very real. The virtual reality startup Wevr has raised $25 million in a new funding round. Investors included HTC, Orange, Samsung Ventures, and others. The company intends to use the funds to launch Transport, a new platform (currently being tested with a select […]
Setting the Super Bowl stage through teases, taunts and Tweets, a slate of sponsors joined the Broncos as winners on CBS last night. We’ll serve up more stats tomorrow, but early winners, according to iSpot.tv, which measured overall social media activity and online views of the slate of commercials, found that despite the dozens of […]
Bolstered with the likes of Caroline Wozniacki, Candace Parker, Karlie Kloss, Ana Ivanovic, Morgan Brian, DJ Hannah Bronfman, Robin Arzon, Nicole Winhoffer, adidas launched it Sports16 initiative, a campaign designed to showcase the brand’s “leadership and passion for sports.” The marketing maneuver opens the first chapter of films with “I’m Here to Create,” featuring the […]
Matt LeBlanc (Episodes) has landed a job as a presenter on the BBC’s Top Gear, announced BBC America. The former Friend will be the car show’s first non-British host in 39 years. A self-described “car nut,” LeBlanc has appeared twice as a guest, and holds the record as the fastest celeb to date around the […]
Univision Creator Network, Univision Communications’ multi-channel-network of millennial-friendly content creators, added two new digital celebs to its stable of talent. YouTube comedian Josh Leyva and Instagram model/singer Val Mercado will now be added to UCN’s network of content producers. “Our ability to secure hugely popular, highly influential digital talent is yet another proof point for […]
Sometime in the future, will virtual reality eliminate the need for physical human interaction? Perhaps, but maybe it’s cool enough to be worth it. AltspaceVR, a company specializing in interactive virtual reality, has launched its app on the Samsung Gear VR headset. The app allows users to meet and interact in virtual spaces, whether to […]
The NFL is looking to shore up diversity in its executive ranks through a version of the Rooney Rule that will mandate that at least one female be interviewed for executive positions. Commissioner Roger Goodell made the announcement as part of his opening comments at the NFL Women’s Summit, stating that “our commitment is we […]
Turner Sports’ is tapping the talents of Charles Barkley to anchor a new promotional campaign for the upcoming 2016 NCAA Division I Men’s Basketball Championship. The spot sees Barkley performs his rendition of “One Shining Moment” as this year’s National Championship Game will hit TBS for the first time. The campaign will be featured during […]
Les Moonves has been named Chairman of CBS Corporation, following the resignation, effective February 2, of Sumner Redstone as Executive Chairman. Moonves joined CBS in 1995, vaulting to President and CEO in 2006. “I was honored to nominate Les as the CBS Chair and am delighted to congratulate him on his new position,” said Vice […]