The Federal Trade Commission announced a new series of seminars focused on ransomware (September 7), drones (October 13), and, perhaps most importantly, smart TVs (December 7). “In 2016, virtually all television delivery systems – smart TVs, streaming devices, game consoles, apps, and even old-fashioned set-top boxes – track consumers’ viewing habits, and sometimes in new […]
What’s in a name? For professional athletes, the answer is a lot as the stars join the growing not-com movement in a move to differentiate themselves from the plethora of media options on the table. With the expansion of the Internet, athletes are jumping into new opportunities to boost their online presence, and this month […]
Papa John’s locked in a deal with MLB to become the Official Pizza of the league. The pizza brand will activate an integrated marketing and experiential campaign across MLB‘s media platforms, signature events, and the Play Ball Initiative with the deal. Promotions include Papa Slams, where fans gets a 40% discount for every Grand Slam […]
Score one for Lee Daniels and the Empire team. On Wednesday night, a judge tossed out a lawsuit filed by Jon Astor-White, who claimed that Empire infringed on a treatment he wrote for a project called King Solomon, about a character “who was educated at Harvard, started a small record label with one female singer […]
TBS’s Conan is heading to Asia for the first time for a special extended episode shot on location in South Korea. CONAN in Korea is set to premiere Saturday, April 9 at 11p. Late-night series’ host Conan O’Brien, who spent a week on location, was joined by Korean-American actor and The Walking Dead star Steven […]
Brands and marketers can now buy targeted video ads for Facebook and Instagram using the programmatic advertising platform TubeMogul. The platform helps ad-buyers target their spends based on publisher data and TV viewership. For instance, during a beta program that 40 advertisers took part in, Expedia promoted travel packages by launching a TV campaign, learning […]
Lionsgate is really throwing its hat into the SVOD ring. Its latest OTT effort comes via a partnership with actor/comedian Kevin Hart and his digital production unit, Hartbeat Digital. The service, dubbed Laugh Out Loud, will be the exclusive home for all content created by Hart outside of his live performances and film roles. (The […]
Members of the US Women’s National Team upped the ante over equality issues with US Soccer, as Carli Lloyd, Hope Solo, Alex Morgan, Megan Rapinoe and Becky Sauerbrunn announced on Today that they have filed a complaint with the federal Equal Employment Opportunity Commission against the organization, citing wage discrimination when compared to the men’s […]
On to the Masters. Billy Payne, Chairman of Augusta National Golf Club and the Masters Tournament, stated that this year’s tournament will be offered in 4K as well as in virtual reality. The 4K broadcast will blanket Amen Corner, the 11th, 12th and 13th holes. Meanwhile, special cameras will be placed along the course to […]
Aaron Sorkin will helm a live presentation of A Few Good Men for NBC, set to air in early 2017. The creator of the network’s drama The West Wing also wrote A Few Good Men, which premiered on Broadway in 1989; three years later he adapted the play as a feature film. “I am thrilled […]
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