JOB OF THE WEEK VP, MKTG & PROMOTIONAL STRATEGY WE tv NYC 12+ yrs Mkting exp at a tv or entertainment based biz. Oversee strategy, planning, creative and post-analysis mrkting campaigns for on-air and off-air. Full info/apply HERE. CYNOPSISJOBS 04.05.16 Good morning. It’s Tuesday, April 5, 2016, and this is your weekly issue of […]
BET Networks acquired the Soul Train brand from InterMedia Partners and The Yucaipa Companies. The network relaunched the Soul Train Awards in 2009. Assets acquired include one of the largest libraries of African-American, music-oriented content in the world, including more 1,100 television episodes and 40 television specials.
Brooke Shields returns as flower-shop-owner-turned-sleuth Abby Night in the second installment of the Flower Shop Mystery movie series – Flower Shop Mystery: Snipped in the Bud, premiering Sunday, April 24 at 9p on Hallmark Movies & Mysteries. Based on the bestselling series by Kate Collins, the movie also stars Brennan Elliott and Beau Bridges.
Seven months after NBCUniversal paid $200 million for an equity stake in Vox, the two companies are about to start working in concert. Concert, a new digital advertising initiative, will see Vox and NBCU cooperating to sell digital ad inventory across both companies’ brands. Concert will combine digital audiences and inventory from both companies’ digital […]
AOL has been methodically expanding One by AOL, its unified programmatic platform, since its launch in April 2015. Still, this might qualify as the platform’s biggest breakthrough to date: Ahead of the 2016 TV Upfronts, AOL has launched a new self-serve programmatic buying platform for linear TV ad inventory. The new One by AOL: TV […]
Yahoo is going deeper into sports streaming, announcing that the company will offer users one MLB game every day this season. The service will be offered free on the site as part of the Free MLB Game of the Day program beginning yesterday with the Giants/Brewers and continuing today with the Mariners/Rangers. Overall, 180 games […]
WrestleMania saw WWE officially rebrand its “Divas” division, ending the moniker with the introduction of the new WWE Women’s Titles. Stephanie McMahon hit The Player’s Tribune to explain the move, noting that, from now on, all performers would be known as Superstars. “The role of women in WWE has continued to evolve,” she wrote, adding […]
Duck Dynasty’s Willie Robertson has joined Fox News as a contributor, and will host a new Fox News Radio podcast focused on faith and family. “Being a redneck millionaire has its perks,” notes the conservative Christian and Donald Trump supporter on his A&E reality show’s website.
It’s moving day for This Old House. Time Inc. vet Eric Thorkilsen and private equity fund TZP Growth Partners have entered into an agreement with Time Inc. to acquire This Old House Ventures and all of its associated media properties, including two TV series, online destination, magazine and line of books, as well as capabilities […]
The Media Rating Council released its first proposed guidelines for measuring mobile viewability. The media watchdog stipulated that a “viewable impression” has taken place after fifty percent of a mobile ad has been viewable to a user for either one second (for static ads) or two seconds (for video ads). That’s the same viewability criteria […]
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