CBS added six episodes to comedies The Great Indoors and Man With a Plan, which join Bull, Kevin Can Wait and MacGyver as the net’s freshman with full season orders. CBS also added 3 episodes to its order for sophomore medical drama Code Black. Indoors is averaging 8.67 million viewers and 1.9/7 among A18-49, while […]
20th Century Fox’s The Martian VR Experience, an interactive virtual reality experience based on the 2015 sci-fi film The Martian, initially debuted at January’s Consumer Electronics Show. But Fox decided to hold off on a wide release until high-end VR headsets became widely available. Now that a number of such headsets have debuted, Fox is […]
There’s an enlightening new article out of Digiday. The gist: As Snapchat continues to command an increasing amount of interest from marketers looking to reach younger consumers, many advertisers remain wary about Snapchat’s measurement offerings. While Facebook and Google offer comprehensive data platforms, Snapchat doesn’t offer easily-accessible metrics – such as clicks or first-party data […]
NBC Sports is gearing up to launch Thursday Night Football via a “comprehensive marketing campaign that includes unprecedented customized content produced in conjunction with NBC Entertainment, as well as Illumination Entertainment and Universal Pictures.” With games set to hit the broadcast channel on Nov. 17, a slate of NBC Entertainment programs that include The Blacklist, […]
In other ratings news, ESPN’s Armed Forces Classic doubleheader over the weekend saw Indiana’s OT win over Kansas score 1,592,000 viewers to rank as the most-watched game in the five-year history of the college basketball event. The first game of the doubleheader pitting Arizona/Michigan State tallied 1,222,000 viewers to become the third-most watched.
Tonight is a turning point for National Geographic’s rebrand launch, announced last month. “With the premiere of MARS tonight – the biggest show in our network’s history – we hope to give our viewers an entirely fresh experience on the network,” Courteney Monroe, CEO, National Geographic Global Networks, tells Cynopsis. “MARS is an exciting new […]
Talker Steve Harvey will fold after five successful seasons, but the host is partnering with IMG for a new daytimer. Slated to launch in September, the entry will be distributed by NBCUniversal Domestic Television, which also handles Harvey’s current talk show. The setting will move from Chicago to LA, where the busy host tapes NBC’s […]
If you have even a cursory knowledge of American history, you know that race and ethnicity have played a historical role in housing and employment discrimination. It seems that Facebook doesn’t want to keep wading into those murky waters. The social media giant announced that it has banned marketers from using “ethnic affinity” targeting in […]
Audible is getting ready to launch The Comedy Comedy Show, a new audio show hosted by comic actor Will Arnett. In a new trailer, Arnett calls the series “high-concept” comedy. ‘High-concept’ meaning there’s a specific concept or gimmick behind each show,” he clarifies. “And…the creators were probably high or something when they came up with […]
October proved historical for Monumental Sports, not only partnering with NBC Sports Group for a new multi-platform deal but also flipping the switch on the new OTT Monumental Sports Network. The new digital platform will look to redefine regional sports coverage, with the subscription service allowing fans to watch live games that will include the […]
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