Tonight is a turning point for National Geographic’s rebrand launch, announced last month. “With the premiere of MARS tonight – the biggest show in our network’s history – we hope to give our viewers an entirely fresh experience on the network,” Courteney Monroe, CEO, National Geographic Global Networks, tells Cynopsis. “MARS is an exciting new format that represents our ambition to become a leading destination for premium science, adventure and exploration content. At the same time, we are rebranding not only the network, but every aspect of National Geographic, including the iconic 128-year old magazine – timed to the premiere of MARS. Our new tagline, ‘Further,’ conveys to viewers, readers, advertisers and creators that we embody a relentless pursuit to go deeper, to push boundaries and to be pioneering in everything we do.”
Related Stories
Whoopi Goldberg and cast mates will take The Stand on CBS All Access Dec. 17
The Stand, CBS All Access’ television adaptation of the storied 1978 Stephen King novel, will debut December 17. Starring Whoopi Goldberg, Alexander Skarsgard, James Marsden, Odessa Young, Jovan Adepo and Amber Heard, the limited series unfolds around King’s apocalyptic struggle between good and evil after a plague destroys most of the country. Ben Cavell serves […]
McKinnon lands unprecedented Exotic deal
Get ready cats and kittens. Joe Exotic (working title), UCP’s limited series starring and exec-produced by Kate McKinnon, scored a straight-to-series order by both the NBCU television and streaming divisions. In an unprecedented move, project will roll out across broadcast net NBC, streamer Peacock, and a basic cable net USA. Series is based on the […]
Cat’s meow: Quaid will star in his own animal rescue story
Dennis Quaid is the cat’s meow. He’s partnering with ITV America’s Leftfield Pictures for unscripted TV project Saving Dennis Quaid, which he’ll star in and exec produce. Project documents the animal lover’s recent headline-making pet rescue where he and partner Jimmy Jellinek set out on a mission to adopt a 6-year-old black cat from Lynchburg, […]
Turner Sports Shaq’s up
Big news at Turner Sports, as the company lands a multiyear extension of its partnership with Shaquille O’Neal. Shaq’s expanded role gains the Basketball Hall of Famer more airtime, including on TNT’s Inside the NBA and NBA on TNT, as well as contributions to NBA.com. He also will develop projects throughout the WarnerMedia portfolio including […]
The Tonys go digital
The 74th Annual Tony Awards ceremony will go on, presented digitally sometime in the fall. Date and platform are TBA. The event had originally been scheduled for June 7, but was replaced by plans for a streaming special on the same date due to COVID-19. That special was postponed amid unrest over the George Floyd […]
CynCity
Cynsiders
All TOGETHXR Now
By Noah Ziegler The phrase, “Everyone watches women’s sports” is more than a motto on...Upfront: Hot Topic
Why is data the engine that drives the consumer experience? Fariba Zamaniyan, Global VP of...Have a Little Faith
Wonder Project’s upcoming biblical drama series, House of David, will premiere February 27 on Prime Video. ...
𝕏
Top industry leaders are headed to CTV Connect 3/12-13—are you?
Join @ADT, @Uber, @Colgate-Palmolive, @FoxBusiness, Initiative, @Macys, @PBS, @PublicisGroupe, @Sling TV, @Microsoft, @progressive & others.
Prices increase on 2/15 - get your ticket now! https://www.cynopsis.com/events/ctv-connect-2025/