Warner Bros. has inked an agreement to acquire the gaming-centric digital media company Machinima. Warner Bros., already a major investor in Machinima, plans to fold the company into Warner Bros. Digital Networks, its development unit for digital and video productions. The acquisition reportedly values Machinima at just under $100 million.
Honda stepped up its ties to the NHL, locking in a deal that makes that automaker the title sponsor of the 2017 NHL All-Star Game LA. Honda will present a new 2017 Ridgeline truck to the most valuable player of the contest on Jan. 29. Honda will also serve as a sponsor of one of […]
ESPN will see the 2017 MLB season open with seven season-opening games across two days next year on ESPN and ESPN2 from April 2-3. The lineup will begin with Yankees/Rays on ESPN at 1p, followed by Giants/Diamondbacks on ESPN2 at 4p and Cubs/Cardinals on ESPN at 8:30p. April 3 will see Braves/Mets on ESPN at […]
The CW set its midseason schedule. DC’s Legends of Tomorrow moves to a new night on Tuesday, January 24 at 9p, after The Flash; Supernatural returns from hiatus on Thursday, January 26 at a new time, 8p, followed by the debut of new drama Riverdale at 9p. The 100 returns Wednesday, February 1 at 9p, […]
Rumer Willis will recur on season 3 of Fox hit Empire, airing Wednesdays at 9p. The daughter of Bruce will play a brilliant but volatile singer/songwriter.
For Univision Communications, 2016 has been all about addition: Acquisitions, investments, new initiatives. But now there’s some subtraction on the way, and it comes as a bit of a shock. The company confirmed that it will lay off between 200 and 250 employees, many of them from the millennial-oriented cable net and digital media company […]
Amazon reportedly paid a fortune to land the cast of Top Gear for its new automotive show. And one thing’s for sure: Amazon intends to get some bang for its buck. The Grand Tour debuts tomorrow in five countries, including the U.S. and the U.K. New episodes will roll out weekly for 12 weeks. But […]
NBC takes the field with Thursday Night Football tonight, lining up Saints/Panthers at 7:30p on the channel, NFL Network and Twitter. To drive awareness and viewership, the company is launching a comprehensive social media and marketing plan to promote its newest property, with content that will include a NBCUniversal GIF relay using the hashtag #TNFHandoff […]
ESPN saw Kansas’ upset-win over Duke generate a total live audience of 2,444,000 viewers, up 28% over last year’s Kansas vs. Michigan State game. The streaming audience of 83,000 average minute viewers marks ESPN’s most streamed men’s college basketball game ever.
It turned out to be a big year for Uncharted 4: A Thief’s End, with title leading the list of all contenders for The Game Awards 2016. Unveiled yesterday, the list of contenders which span a slate of 63 games will be honored on Dec. 1 at the Microsoft Theater in LA. Naughty Dog and […]
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