MLS has a new snack partner with Cheez-It and Pringles named the official snacks of Major League Soccer courtesy of a multiyear, multichannel partnership that will feature digital, video and content brand integration, in-stadium exposure and on-site activation at key MLS events. As part of the partnership, Cheez-It and Pringles are launching the Kick It […]
With Nickelodeon’s pickup of a second season of Kuu Kuu Harajuku, Gwen Stefani’s bubblegum-hued show about the misadventures of a girl band, the multi-hyphenate artist is continuing her own television adventure born more than a decade ago, hatched in Australia in 2015 and launched in the States last October on Nick. Although she initially conceived […]
Disney XD ordered a second season of DuckTales, ahead of the animated comedy’s summer premiere. Matt Youngberg (Ben 10: Omniverse) serves as executive producer, with Francisco Angones (Wander Over Yonder) as story editor and co-producer, and Sean Jimenez (Gravity Falls) as art director.
Viacom is thinking bigger with the new season of RuPaul’s Drag Race. The competition series, previously on Logo, will air on VH1 Fridays at 8p, starting March 24 (Lady Gaga guests). Encores will air on Logo. “Coming off RuPaul’s Emmy win and a ratings record-breaking season of All Stars, the fandom around RuPaul’s Drag Race […]
Twelve-year Viacom vet Frank Tanki has been promoted to General Manager, TV Land. Tanki will oversee strategy ad day-to-day operations for the channel. Tanki most recently served as Executive Vice President, Brand Marketing and Creative, Spike TV.
A trend that will surprise precisely no one: According to a report from MoffettNathanson Research, traditional pay TV providers saw steep declines in Q4 of 2016, while OTT-based TV services saw gains. Traditional cable, satellite, and telco distributors saw a 1.7% decline, according to the report. That adds up to 319,000 lost subscribers, with the […]
Looks like Snapchat parent Snap Inc. has already raised a lot of money in its IPO. As first reported by Reuters, Snap has already taken in $3.4 billion in funding. The company will reportedly begin selling its shares for $17 apiece – a company valuation of about $24 billion. The company had been expected to […]
Sinclair Broadcast Group got a taste of tennis and now it wants more. The company acquired the assets of Tennis Media Company, owners of Tennis magazine and Tennis.com, for $8 million plus an additional $6 million earn-out potential based on certain contingencies. The new acquisition will now form a “unified media platform that combines Tennis.com, […]
MLB and HBO’s Game of Thrones are taking power to another level, with the two brands offering fans special Game of Thrones theme nights in ballparks around the league that will offer feature commemorative collectibles, ticket packages, giveaways, special co-branded merchandise, social media events and a lot more. Currently, at least 19 teams are scheduled […]
Microsoft hit GDC 2017 with a bevy of news that included details of a new Xbox Live Creators program, which offers game developers a new path to bring their games to the console and Windows 10. Offering “fully open game publishing” to Xbox One, the Creators Program is described as offering “a straightforward way for […]
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