Sinclair Broadcast Group got a taste of tennis and now it wants more. The company acquired the assets of Tennis Media Company, owners of Tennis magazine and Tennis.com, for $8 million plus an additional $6 million earn-out potential based on certain contingencies. The new acquisition will now form a “unified media platform that combines Tennis.com, the most visited online tennis platform in the world, and Tennis magazine, with Sinclair’s own Tennis Channel.

“The acquisition of Tennis Media Company brings together tennis’ television, print and online platforms, with significant advantages in the tennis rights and stakeholder world,” said Chris Ripley, President and CEO, Sinclair. “We are committed to enhancing Tennis Channel’s role as the undisputed tennis-media hub, and this combination of the sport’s foremost outlets, along with the Tennis Channel Plus subscription service, will lead to efficiencies that maximize all four platforms.”

“Uniting Tennis Channel with Tennis.com and Tennis magazine lets us serve our combined audiences, the tennis community and fans of the sport in a way never seen before,” said Ken Solomon, President, Tennis Channel. “We’ve long been in the business of creating demand for and helping to grow the game of tennis across the country, and now our ability to translate content across these platforms and elevate awareness for the sport is unprecedented. Similarly, advertisers have never had the one-stop-shopping opportunity to sponsor the top print, television and online tennis destinations in the same place, in one transaction.”