NASCAR and SiriusXM are going another six laps, inking a six-year extension to their broadcasting and marketing agreement through 2022. The deal sees SiriusXM delivering 24/7 racing content, including live broadcasts of every race, plus daily NASCAR talk and interviews with voices across the industry through its exclusive SiriusXM NASCAR Radio channel. “We have more […]
Wendy’s is getting in on March Madness action, with a new campaign that tips off on Selection Sunday. The brand will serve up the first-ever bracket to be created entirely on Twitter that will allow sports fans to easily create brackets via Twitter’s Direct Message platform on @Wendys, and at any point throughout the tournament […]
The Collegiate StarLeague is heading north for the 2017 North American Collegiate Grand Finals, which will take place at the Scotiabank Theatre in Toronto from May 12-14 with individual and team titles awarded across Dota 2, Counter-Strike: Global Offensive, StarCraft II: Wings of Liberty and a League of Legends Canadian Invitational. Almost 30,000 students from […]
Twitch is amplifying the power of its channels, serving up a new news feed, titled Pulse, that will allow users to view every post shared by their friends or users they follow in a single stream. The platform will also allow viewers to add posts directly from Twitch’s front page while broadcasters can share posts […]
Yabba Dabba Digital! Turner and Warner Bros. are taking the Boomerang network into the digital age with the launch of a premium video subscription service that will house classic animated content from the Hanna-Barbera, Looney Tunes and MGM animation libraries plus exclusive new original series. The ad-free service will provide instant access to more than […]
CBS’ Star Trek: Discovery has added two to the mother ship. Jason Isaacs (The OA, Hotel Mumbai) will star as Captain Lorca, Captain of the Starship Discovery. Mary Wiseman (Baskets) will star as Tilly, a Starfleet Academy Cadet in her final year of study, assigned to the Starship Discovery.
Yabba Dabba Digital! Turner and Warner Bros. are launching a new domestic premium streaming service featuring classic titles and new exclusive series from their extensive animation collection. Available at launch this spring on the web, iOS and Android devices, the Boomerang standalone video subscription service represents the first time the two companies have offered the […]
Time Warner’s Turner and Warner Bros. are partnering on a new standalone domestic premium video subscription service called Boomerang, featuring the Hanna-Barbera, Looney Tunes and MGM animation library of over 5,000 titles. The service will be ad-free and launch domestically on Web, iOS and Android devices for $4.99 per month or $39.99 annually.
A+E Networks will be expanding its use of audience targeting following the initial test last year of its A+E Precision offering with select advertisers. The company says it will expand Precision to include programming on Viceland and will use it for multiplatform campaigns across linear, digital VOD and over-the-top delivery.
Turner Sports and CBS Sports hit year seven of the 2017 NCAA Division I Men’s Basketball Championship with some tweaks to its programming as well as streaming coverage that will now hit 15 platforms. Programming includes all 67 games across TBS, CBS, TNT and truTV, with all games streamed on NCAA March Madness Live. This […]
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