NASCAR and SiriusXM are going another six laps, inking a six-year extension to their broadcasting and marketing agreement through 2022. The deal sees SiriusXM delivering 24/7 racing content, including live broadcasts of every race, plus daily NASCAR talk and interviews with voices across the industry through its exclusive SiriusXM NASCAR Radio channel.
“We have more than a successful decade of partnership already under our belts with SiriusXM and look forward to continuing our relationship over the next six years,” said Steve Herbst, SVP, Broadcasting and Production at NASCAR. “SiriusXM provides robust coverage of both our live events and breaking news, acting as a trusted resource for our sport and helping NASCAR content to reach new, diverse audiences nationwide.”
“For the last 15 years we’ve proudly delivered the excitement of NASCAR to fans nationwide, providing them with a level of coverage unmatched by anyone in audio entertainment, and we are very pleased to continue our relationship for years to come,” said Steve Cohen, SiriusXM’s SVP of Sports Programming. “NASCAR has always had one of the most loyal fan bases in sports, and it continues to innovate to constantly improve the racing on the track. SiriusXM NASCAR Radio will continue to give fans, no matter where they are in the country, a terrific platform to follow and discuss the new format put in place this season, and stay connected with their favorite drivers as they vie for the championship.”