Twitter’s Periscope is giving users another way to express support for their favorite live streamers: they can help pay them. Users can buy a virtual gift product called Super Hearts, with some of the revenue going to the streamers. Super Heart givers are incentivized to give because they will be listed in order of their […]
Intel is officially aboard as a top Olympic sponsor, signing a long-term technology partnership with the International Olympic Committee (IOC) days after McDonald’s ended its global sponsorship contract with the IOC. Intel, as a worldwide partner through 2024, will work with the IOC to attract younger fans to the Olympics through leading-edge technology. Among the […]
Massage Envy signed a four-year marketing deal with the PGA Tour, becoming the official total body care sponsor of the mobile training and wellness trailers for the PGA Tour and PGA Tour Champions. The agreement marks Massage Envy’s first major sports sponsorship – coinciding with the introduction of the company’s new assisted stretching service — […]
NBC Sports detailed plans for its debut into the world of esports, launching a deal with Psyonix and FACEIT for a new Rocket League series. With coverage spanning multiple NBCUniversal and FACEIT assets, including NBC’s RSNs, Telemundo Deportes, NBCUniversal International Networks and more, the 2v2 Rocket League tournament will dangle a $100,000 prize pool for […]
Big moves for the Twitch/Blizzard relationship, which saw the social video platform and game developer/publisher announce plans for a two-year worldwide collaboration that includes third-party live streaming rights to select Blizzard esports content, as well as special game content for Twitch Prime subscribers through 2018. Blizzard is licensing third-party streaming-platform rights to Twitch for a […]
Bachelor in Paradise lives on. Warner Bros. TV’s investigation of the incident between cast members Corinne Olympios and DeMario Jackson, which shut down production of the ABC series, is complete. According to a statement from Warner Bros., it concluded that “the tape does not support any charge of misconduct by a cast member. Nor does […]
Long-running CW drama Supernatural is preparing a spinoff, Wayward Sisters, starring original series member Kim Rhodes. It will debut as a backdoor pilot, airing as an episode during Supernatural’s upcoming 13th season.
Not bad for a feature that some initially derided as an inferior Snapchat knockoff. Facebook’s Instagram announced that its Stories tool is now used by 250 million users every day. That’s some pretty rapid growth; as recently as April, the number was 200 million. By comparison, the entire Snapchat app ended Q1 with 166 million […]
Ad giant Dentsu Aegis Network announced a new investment in Gleam Futures, a digital talent management company based in the U.K. Gleam represents about 40 YouTube stars, including Zoella (11.8 million subscribers), Caspar Lee (7.2 million) and Marcus Butler (4.6 million). All told, Gleam’s creators have roughly 60 million subscribers between them. The financial terms […]
Fitbit and Walt Disney World Resort are the latest brands to land jersey patch deals with NBA teams. Fitbit agreed to a multiyear partnership with the Minnesota Timberwolves, becoming the official wearable and sleep tracker of the franchise. It will have its logo appear on player uniforms starting next season and the agreement also extends […]
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