Cynopsis Fall TV Preview!
Cynopsis Fall TV Preview!
Stories
OWN quick to order more Black Love
OWN ordered more episodes of docu-series Black Love, following an August 29 debut that garnered 1.2 million total viewers and a 0.89 rating for W25-54. That makes it the most-watched unscripted series debut in the net’s history. Show bows in its regular timeslot, Saturdays at 9p, beginning September 2.
The Daily Show hits ratings high
Comedy Central’s The Daily Show with Trevor Noah scored its most watched month ever among total viewers in August, passing The Tonight Show Starring Jimmy Fallon among A18-34. Across the month, The Daily Show averaged 1.6 million Total Viewers (Live+3), up +37% vs August 2016. The series also built on year-ago levels in A18-49, garnering […]
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Discovery and others debut new Facebook shows as Watch tab launches nationwide
Facebook’s Watch has officially debuted. The new tab – essentially a programming guide for the episodic shows that are hosted on Facebook’s platform – is now widely available to U.S. users. The roll-out marks the end of a limited beta-run, which lasted for three weeks. The Watch tab already features hundred of scripted and unscripted […]
Verizon loses Yahoo court case
This is why Verizon wound up acquiring Yahoo for $350 million less than its original offer. A federal judge has rejected Verizon’s efforts to throw out a class-action suit related to a series of data breaches that struck Yahoo between 2013 and 2016. The judge – Lucy Koh, from the U.S. District Court for the […]
FOX boosts its Six drive
Fox Networks Group is lining up to offer the six-second ad format across the FOX Sports portfolio, reserving a limited number of spots that will run during FOX Sports’ NFL and MLB coverage on FOX as well as college football and MLS on FS1. The ads will debut on America’s Game of the Week and […]
NHRA stays Mello
Coca-Cola’s Mello Yello brand is extending its ties with the NHRA as sponsor of its premier series, continuing a partnership that began in 2002. “Our agreement with the NHRA gives us significant exposure to refresh fans with the smooth citrus taste of Mello Yello,” said Al Rondon, senior sports marketing manager, Coca-Cola North America. “This […]
Tomi Lahren joins Fox News
Conservative political commentator Tomi Lahren, booted from The Blaze in March after expressing her opinion on The View that pro-life conservatives are hypocritical, just started a new job as a Fox News contributor. In addition to offering commentary, primarily on the net’s Hannity, Lahren will have a role on a Fox News product “currently in […]
MSNBC heats up in August
There was good news all around for cable news nets in August. Fox News topped cable networks in prime time (2.2 million viewers, +6%) and total day (1.3 million, +7%) viewing. MSNBC was up a whopping +63% in prime time (to 1.8 million) and +54% in total day (to 1 million), while CNN rose a […]
YouTube names new brand strategy chief
YouTube has a new brand strategy chief. Google’s video giant has named Tom Blessington as its VP of Brand, Media and Experiences, a newly created position. In the new role, Blessington will oversee brand strategy and integrated marketing campaigns across all lines of the company’s business. He officially starts work in mid September. Based at […]
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