Camping World Holdings is setting up stakes at MLB, announcing a new multi-year partnership that launched with the 2017 Postseason and marked Camping World the presenting partner of the 2017 League Championship Series. That marks that the first time that the American League Championship Series and National League Championship Series will feature a presenting partner. […]
The PGA TOUR and Intel inked an exclusive relationship to produce and globally distribute live VR) and live 360 video at six PGA TOUR events in 2017 and 2018, beginning with the TOUR Championship in Atlanta from Sept. 21-24. The live VR experience can be viewed on Samsung Gear VR headsets on a global basis […]
Cathy Applefeld Olson Host Stephen Colbert recounted in his irreverent, politically charged opener for the 69th Primetime Emmys that Donald Trump once accused the Emmys of being fixed because he didn’t get an award for The Apprentice. Colbert then quipped that Trump didn’t win “because, unlike the Presidency, the Emmys go to the winner of […]
“The world’s a little better on TV!” sang host Stephen Colbert during a tuneful Emmys opening that included cast members from This Is Us, Veep and black-ish, among others. But the most surprising part of the opener was former White House press secretary Sean Spicer, on hand to show he was in on the joke […]
In what must be a welcome respite for Facebook, it’s Apple’s turn to be on the digital hot seat within the marketing community. Just about every advertising and media trade group signed on to a letter released this week in which the powers that be blasted Apple for its plan to block cookies in the […]
Auto-play videos with sound can be quite annoying, particularly to Google. In a blog post this week, the company said its Chrome web browser will start blocking auto-play video ads with sound by default, beginning in January. Chrome will automatically block videos ads unless the audio is muted, or it includes no audio at all. […]
College football continued to drive ESPN properties, as ABC’s Saturday Night Football pitting Clemson/Louisville drummed up a 3.3 overnight Nielsen score with an additional streaming audience of 140,000 in the average minute, for markups of 57% and 337% respectively over last year’s SNF week 3. So far this season, the SNF franchise is averaging a […]
NIKE and the NBA are teaming up for three new innovations: the Nike NBA Connected Jersey, the first NBA jersey that gives the wearer an all-access pass into the world of their favorite team and players; Statement Edition uniforms; and the Nike Therma Flex Showtime Warm-up Jacket, the first hooded jacket to be worn on […]
It wasn’t the biggest late night crowd in the history of late night crowds, but it was a winner. ABC’s Jimmy Kimmel Live scored its highest-rated single-day telecast in 6 months (excluding NBA Finals nights) with a Wednesday pop-in from former White House press secretary Sean Spicer (and an assist from newly-minted U.S. Open champ […]
Showtime picked up half-hour comedy Kidding, starring Jim Carrey. It’s the first series regular role for Carrey since In Living Color (1990-1994) and reunites him with Michel Gondry (Eternal Sunshine of the Spotless Mind), who is directing the show. Carrey is also exec producer of HBO’s just-renewed I’m Dying Up Here.
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