Camping World Holdings is setting up stakes at MLB, announcing a new multi-year partnership that launched with the 2017 Postseason and marked Camping World the presenting partner of the 2017 League Championship Series. That marks that the first time that the American League Championship Series and National League Championship Series will feature a presenting partner. With this new deal, Camping World will look to broaden its brand awareness with an integrated marketing program that includes broadcast, digital, social, mobile and in-ballpark platforms. In addition, Camping World’s marketing assets throughout Spring Training and the regular season will promote its family of brands which includes Gander Outdoors, Good Sam, Overton’s, The House and Windward/W82. Camping World will also be the first-ever presenting partner of Spring Training when the 2018 exhibition schedule begins next February in Arizona and Florida.

“Major League Baseball draws more than 70 million fans to their ballparks every year because of a communal outdoor experience that has entertained generation after generation,” said Marcus Lemonis, CEO of Camping World Holdings. “We selected MLB to grow our brand because camping draws on those same attributes – bonding with friends and family while enjoying the outdoors. We’re thrilled to partner with MLB and show an enormous audience of baseball fans what Camping World is all about during the MLB Postseason, LCS and beyond.”