NFL goes back to the YouTube playbook

The NFL and YouTube ordered another round, locking in a renewal of their strategic partnership after NFL content on the platform drummed up nearly 900 million views. The multi-year extension will see the official NFL channel now offer an expanded amount of content, including, for the first time, some of the league’s best games ever with three of the most memorable games for each of the 32 clubs in the NFL posted ahead of the 2016 season. In addition, more NFL content, including game highlights uploaded to YouTube while games are in progress, will be available through Google Search in addition to game previews, in-game highlights, post-game recaps and clips.

“This expansion of our partnership will make it easier than ever for the millions of highly engaged avid and casual fans on YouTube and Google to discover and access an even greater variety of some of the most valuable content in the sports and entertainment business,” said Hans Schroeder, Senior Vice President, Media Strategy, Business Development, & Sales for the National Football League. “Our fans continue to demonstrate an insatiable appetite for NFL digital video content online.”

“YouTube has always been the home for sports highlights on the internet, and we look forward to giving football fans around the globe access to even more of the content they love,” said Jonathan Zepp, head of North America Direct Content Partnerships, YouTube.

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