NBC Sports launches long-form digital destination

NBC Sports Group is deepening its digital ties, announcing the launch of NBCSportsWorld.com, a new micro-site within NBCSports.com that will be dedicated to long-form storytelling. The site launched yesterday and will be populated with long-form stories, essays, short films and documentaries, including select archived Olympic video. Participants include award-winning writer Joe Posnanski, Joe Prince-Wright of ProSoccerTalk, and Nick Zaccardi of OlympicTalk. At launch, NBC SportsWorld will host programming that includes: Nancy & Tonya; Lokomotiv; Long Way Home: The Jessica Long Story; Space Race; and Arnie.

“Our SportsTalk strategy of providing readers with quick, impactful news posts multiple times a day has been incredibly successful. However, we will now complement that plan by tapping into NBC Sports Group’s rich history of long-form storytelling,” said Rick Cordella, SVP & GM, Digital Media, NBC Sports Group. “NBC SportsWorld will create an immersive experience for our users with deep, thoughtful multimedia pieces written and produced by our talented roster of contributors from all facets of the NBC Sports Group.”

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