History was made as the NBA and MGM Resorts International locked in a new multi-year partnership that designates MGM Resorts as the official gaming partner of the NBA and WNBA. This partnership will see an “innovative collaboration that will open new and exciting opportunities to engage with each other’s world-class brands and products” and marks the NBA’s first with a sports betting operator in the US in addition to being the first of its kind between MGM Resorts and a major professional sports league.

As part of the partnership, MGM Resorts will use official NBA and WNBA data and branding, on a non-exclusive basis, across MGM Resorts’ land-based and digital sports betting offerings throughout the United States. The two orgs will also partner on best-in-class practices to protect the integrity of NBA and WNBA games, including anonymized real-time data sharing and create a series of integrations across NBA platforms, including a special digital content series. MGM Resorts will be promoted across the NBA’s digital assets including NBA TV, NBA.com, the NBA App and NBA social media platforms while the NBA will be promoted across MGM Resorts’ sports betting platforms.

“As the landscape for sports betting in the U.S. continues to evolve at a rapid pace, MGM Resorts is a proven gaming leader for us to work with on this groundbreaking partnership,” said NBA Commissioner Adam Silver. “Our collaboration will result in the best possible gaming and entertainment experience for consumers through the use of accurate, real-time NBA and WNBA data, and our collective efforts to maintain and enhance the integrity of our games.”