NBA dials up AT&T deal

The NBA locked in AT&T for a multiyear official marketing partnership, replacing Verizon, designed to create enhanced experiences for basketball fans across the NBA, WNBA, NBA G League, NBA 2K League and USA Basketball. The deal launches next week at NBA All-Star 2019, where the global communications and technology company will be the title partner of AT&T Slam Dunk as well as the presenting partner of NBA All-Star Practice and Media Day. AT&T will activate during NBA All-Star in Charlotte, including in all arenas and at State Farm All-Star Saturday Night and NBA Crossover. Throughout the partnership, AT&T will be integrated into NBA assets such as NBA.com and the NBA app, along with national broadcast partners ABC, ESPN and TNT.

“We are thrilled to collaborate with one of the world’s leading communications and technology companies, with a slate of activities tipping off during NBA All-Star,” said Dan Rossomondo, NBA Senior Vice President, Media and Business Development. “AT&T will help create unique experiences for the diverse fan bases represented across all of our leagues.”

“We look forward to working with one of the most iconic leagues in the world, deepening our connection with basketball fans who represent increasingly young, diverse, tech-centric and socially engaged audiences that are important to our company,” said Fiona Carter, Chief Brand Officer, AT&T Communications. “Connecting with these audiences through a great brand like the NBA allows us to grow customer relationships and create more memorable experiences at a game, at home, or on the go.”

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