Netflix reigns king among millennials compared to broadcast and cable subscriptions, according to a new survey from NATPE/Content First and the Consumer Electronics Association. Presented at CES yesterday (The full study will be released at NATPE in Miami at the end of the month), the joint study found:

– 51 percent of millennials consider Netflix very valuable, compared to 42 percent that feel the same for broadcast and 36 percent for cable.
– Only 55 percent of millennials prefer to watch TV programming on a TV screen, but 85 percent report that they still do. Additionally, 28 percent prefer to watch TV on their tablet, and 19 percent prefer to watch programming on their laptop over a TV screen.
– 84 percent of millennials watched a full episode on a streaming service in the last six months, and 54 percent watched a full ep during its original broadcast.
– Millennials are turning to streaming services over DVR devices: only 33 percent said they recorded an episode to watch with the use of a DVR.
– However, Generation X is a different story: 76 percent used their VOD service once or more a week, and regularly use DVR to avoid commercials.