With the Digital Content NewFronts kicking off next week in New York City, Cynopsis caught up with Microsoft General Manager of TV & Video of Microsoft Advertising Scott Ferris about the tech company’s event on April 28.
There are more publishers putting on an official NewFront this year. What do you think this says about the industry as a whole?
It speaks to the proliferation of broadband connections on cable and 4G LTE wireless networks, where consumers are seeking to consume video content on demand, where and when they want.
What part does Microsoft’s Xbox play in TV, online video and gaming?
Xbox takes gaming to a whole new level. Also, our Xbox fans and users want the best games, TV, movies, music and sports all in one place. With the advent of Xbox One, they don’t have to compromise. They can switch instantly from one to another, or enjoy two services at once so they never miss a moment. Furthermore, they can talk with family and friends on Skype while watching TV.
How are you approaching April 28?
Microsoft is looking at this year’s NewFront as the place to reveal our long-term investment in original content and to demonstrate that we’re a leader in premium content. We will differentiate ourselves by showing our unique consumer experiences across multi-screens all in a highly engaging, brand-safe environment.