Fullscreen may have started as a humble MCN, but it’s grown by leaps and bounds. The company, owned by Otter Media (a joint venture of AT&T and The Chernin Group) is now a full-blown digital media apparatus, incubating talent and producing exclusive content. And as of today, Fullscreen has its own SVOD service as well.

The service is geared toward maximum shareability, enabling users to easily create gifs out of its content and share them with other app-users, or through social media. Priced at $4.99 per month and available for iOS, Android, Apple’s Airplay, Google’s Chromecast, and the web, the service launches with about 1,000 hours in content, comprised of both original material and licensed TV shows and movies. The originals include Electra Woman & Dyna Girl, a comedy starring YouTube stars Grace Helbig and Hannah Hart. Fullscreen also announced that the service will soon be home to author Bret Easton Ellis’s directorial debut, a thriller series called The Deleted.

Yesterday at its NYC office, Fullscreen previewed the service to members of the media. David Christopher, CMO of AT&T Mobility, was on hand. “The world is changing rapidly, and entertainment and media consumption on mobile devices, made for digital, is a hugely important trend,” he told Cynopsis Digital. “We want to be where the audience wants to be. And the reality of it is, the interaction of mobile plus social is not only how these consume, it is how they share. [Fullscreen] is right where the market is going.”

Cynopsis Digital also spoke with George Strompolos, Fullscreen’s Founder & CEO.
Strompolos said that what he thinks sets Fullscreen apart from other media companies is its involvement in every aspect of the content life cycle. “My vision for the future of media, at least for Fullscreen, is to be a company that develops talent, that develops programming with that talent, that produces that programming in-house, and then distributes that programming directly to the consumer, and to do that all under one brand,” he said.

And as for content, how can Fullscreen’s now service set itself apart when the millennial-oriented digital landscape is already so crowded? “There’s a lot of great content out there in the world,” said Strompolos. “There are a million things competing for people’s attention. And breaking through all that clutter, and asking for people’s hard-earned money, is no small task. So that demands that you’re different, it demands that your programming makes some noise, it demands that you create a ton of value for the consumer.”