FOX Sports goes all-in on virtual

Gear up for the newest wave of virtual reality content. FOX Sports locked in a five-year deal with NextVR to broadcast live sports in virtual reality, marking the first type of agreement of this nature, which will include Sunday’s coverage of the Daytona 500 on FOX at 1p. According to the announcement, “the immersive, high-definition virtual reality broadcast will bring fans to the starting line, the middle of the infield and with team racing crews as they change tires on pit row” with the stream offering audio commentary and graphics highlighting the race leaders. FOX Sports’ Daytona 500 virtual reality broadcast will be available free through the NextVR portal, which will feature a dedicated FOX Sports section.

“We have worked with FOX Sports for over a year to test live, virtual reality programming across several sports,” said Brad Allen, Executive Chairman, NextVR. “This wide-ranging agreement is proof that our technology provides an exciting and compelling option to witness great sporting events in virtual reality.”

Meanwhile, hear more about FOX’s plans for VR next week when FOX Sports SVP of Field & Technical Ops Michael Davies joins STRIVR Labs Founder/CEO Derek Belch, FOX Sports SVP of Field & Technical Ops Michael Davies, Gatorade’s Director of Digital Marketing Jeff Miller and LiveLike VR Founder/CEO Andre Lorenceau for the Cynopsis Sports webinar about the future of VR and Sports on Feb. 24. Hear from the drivers who are changing the game by registering here.

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