Facebook is getting in on the MLB action, locking in a deal with the league to showcase 20 live baseball games this season on the platform. Baseball Commissioner Robert D. Manfred Jr. made the announcement at the MLB Owners Meetings with the partnership setting up a weekly national game telecast on the social network that will run on Friday nights this season with coverage set to begin tonight at 7:10p with Rockies/Reds. The feed will be delivered from a participating team’s local broadcast rightsholder and shown on the official MLB Facebook Page.
“Baseball games are uniquely engaging community experiences, as the chatter and rituals in the stands are often as meaningful to fans as the action on the diamond,” said Dan Reed, Facebook’s Head of Global Sports Partnerships. “By distributing a live game per week on Facebook, Major League Baseball can re-imagine this social experience on a national scale. We’re thrilled to work with MLB to enable baseball fans on Facebook to watch live games and connect with friends and fellow fans around the action, no matter where they live in the U.S., and are excited to help the league continue to reach new audiences on our platform.”