Facebook is unveiling a slew of new video metrics in its Video Library and Page Insights sections. Publishers will we be able to analyze minutes viewed by gender, age, and geographical locations, and compare those metrics against the typical video viewers on their pages. (Facebook is playing a bit of catch-up here; YouTube has offered similar demographic analytics for a number of years.) Facebook will also begin offering breakdowns of views and minutes viewed from an original video post, compared to cross-posts and shares of the video. The idea is to give publishers more insight into what kind of content gets shared. And Facebook will also make new analytics available for Facebook Live streams, enabling publishers to see the volume of shares, reactions, and comments throughout a live video. The new metrics began to debut yesterday, and will become available to all publishers within the next couple of weeks.

Facebook also developed a couple of new tools for its 360-degree videos. A new feature called Guide enables publishers to create a guided tour of a 360-degree video, automatically directing viewers to specific points of interest in the video as it plays. (GoPro, CBS Sports, and other media partners have already used the feature.) Along with Guide, Facebook is rolling out a new tool called Heatmap, which shows which portions of a 360-degree video viewers have spent the most time watching.