Eurosport taps Twitter for Tokyo

Discovery and its European sports platform Eurosport are partnering with Twitter to bring Eurosport’s coverage of the Tokyo 2020 Summer Olympics to users of the social platform across the region. The deal will see Eurosport showcase real-time Olympic Games highlights on Twitter to complement its comprehensive coverage of Tokyo 2020. Twitter will sell in-stream sponsorships in tandem with the Discovery and Eurosport sales teams.

“We’re thrilled to be teaming up with Twitter in a collaboration that will bring Eurosport’s award-winning Olympic Games coverage to even more people across the continent.,” said Paul Rehrig, General Manager, Eurosport Digital. “Twitter is the premier platform for live content and conversation and the perfect place to extend the reach of Eurosport’s coverage of Tokyo 2020.”

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