Tuesday officially saw the kickoff for Turner Sports and WME/IMG’s foray into eSports, as the new ELeague opened play on streaming partner Twitch, with viewership swinging from 50,000 to 100,000 throughout the day and total viewers topping the one million threshold. As the organization prepares to showcase the action on TBS tomorrow at 10p, the Counter-Strike: Global Offensive tournament will culminate with a Global Championship on July 30 with an overall purse of $1.4 million at stake and over 80 countries set to carry the programming.

The unveiling of the production facility at Turner Studios in Atlanta dedicated to the league saw a 10,000 square foot arena complete with 26 cameras including 12 devoted to capturing POV perspective for each player and one focused on the collective team throughout the competition. Production will also include a JitaCam, a camera suspended from the ceiling “that is capable of capturing 360-degree angles of the entire event floor” and feature 25,000 square feet of LED lighting. Turner Studios also built a custom eSports office space and training facilities for the competing teams.

Check out our interview below with Turner Sports EVP and Chief Content Officer, Craig Barry, discussing the production comparisons between sports and eSports in our weekly interview and hear more from Turner Sports about the launch of ELeague at the Cynopsis eSports Conference on May 23 by clicking here as dozens of executives in the industry.