Bridgestone Corporation continues to roll with the International Olympic Committee announcing an expansion of the company’s Olympic Partnership activation rights effective this year. The new deal sees the brand activate its Partnership globally through 2024 in association with the Olympic Winter Games PyeongChang 2018, the Olympic Games Tokyo 2020, the Olympic Winter Games Beijing 2022 and the Olympic Games 2024.

“While we’re proud of our initial successes, in reality we have only just begun to leverage this universal platform to engage our worldwide teammates and expand Bridgestone brand awareness in key markets around the globe,” said Masaaki Tsuya, CEO and Representative Executive Officer, Bridgestone Corporation. “As a global company with founding roots and headquarters in Japan, there is an enormous opportunity with the next three Olympic Games being hosted in Asia. We look forward to reaching new winter sports fans worldwide, as well as continuing to explore new ways in which we can support the staging of the Games and its athletes – which is paramount to our partnership.”