AT&T dials in WNBA deal

The WNBA inked a multiyear marquee partnership with AT&T that makes the global communications and technology company the first non-apparel partner to have its logo featured on the front of all 12 team jerseys throughout the league. The jerseys will officially debut during this week’s WNBA Draft presented by State Farm on April 10 at NIKE’s NYHQ. With the deal, AT&T will be integrated into WNBA.com, the WNBA app, and WNBA social channels throughout the season as well as with broadcast partners ESPN networks and NBA TV. AT&T will also be title partner of WNBA All-Star with on-court logo placement, signage and unique activation opportunities beginning this year in Las Vegas. As part of the partnership, AT&T and the WNBA will collaborate on programming to support women in sports.

“The WNBA is deeply committed to empowering and inspiring women,” said Kerry Tatlock, Senior Vice President, Marketing Partnerships. “AT&T’s groundbreaking commitment to our game, which is anchored on our shared values of diversity and inclusion, make it the perfect partner for the WNBA at this exciting time.”

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