ABC leads Shareablee’s Q1 2014 Social TV Rankings

Shareablee’s Q1 2014 Social TV Rankings revealed ABC is the top network when it came to viewers most likely to share a network’s content. The findings included:
Networks / Facebook and Twitter Sharing (Retweet, shares) / Percent change from Q4 2014.

1. TV Broadcast Category Average / 4,155,137 / 25 percent
2. ABC Network Total / 6,555,332 / 86 percent
3. NBC Network Total / 6,341,956 / 7 percent
4. FOX Network Total / 1,974,495 / -7 percent
5. CBS Network Total / 1,748,764 / 3 percent

Overall, in Q1 there were 780 million total social actions across all networks, which is up 27 percent from Q4 2013. Facebook was the biggest driver of sharing across the TV networks, with 70 percent of all shares compared with Twitter. “When a TV fan shares content from a program to his/her network, it is the greatest endorsement of the program that is possible on a social network,” Shareablee’s CEO Tania Yuki said. “Valued somewhere between intent to view and a real-world recommendation that others tune-in, these kinds of social endorsements can reveal the true level of excitement by fans surrounding current and upcoming programming.”

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