NASCAR and Mars, Incorporated cemented a multi-year extension that maintains the candy brand’s partnership and designation as the “Official Chocolate of NASCAR”. The renewed agreement with Mars furthers the brand’s comprehensive approach to NASCAR through its Official Partnership, combining digital and social marketing, hospitality, race entitlement, and team relationships to achieve its marketing objectives. Earlier […]
Game 6 turned the tides, not only for the Nationals, but for FOX, which saw the game rank as the most-watched telecast for the 2019 World Series, averaging 16,425,000 on FOX with a 9.6 Nielsen household score. Across all platforms, that game topped 17 million, ranking as the most-streamed game of the 2019 MLB season. […]
The NFL secured wine brand BABE as the official wine sponsor of the league, where it will be available at 12 stadiums across the country and activating at team tailgates throughout the season. Fans can expect to see BABE partnerships with the Miami Dolphins, Washington Redskins, Denver Broncos, and other NFL Clubs. Additionally, the brand […]
Pundits spent Tuesday analyzing the NCAA Board’s unanimous vote to begin the process of modifying the organization’s rule to allow college athletes to profit from their names, images and likenesses “in a manner consistent with the collegiate model.” The board manadated that three separate divisions of the organization immediately start figuring out how to update […]
Verizon Media announced that Yahoo Sports struck an exclusive multi-year partnership with BetMGM in a move to power sports betting for Yahoo Sports and create collaborative content experiences and live events. MGM Resorts and Yahoo Sports will partner on a slate of content experiences including exclusive live events, broadcast productions and promotional marketing efforts. MGM […]
Today will see the NCAA Board of Governors get briefed by administrators who have been studying the feasibility of allowing student athletes to profit from their own names, images and likenesses while still maintaining NCAA amateurism rules, according to ESPN. The study comes following the move by California and potentially other states to rethink compensation […]
DAZN locked in a new partnership with Snapchat in a move that will include two new shows and Our Story coverage surrounding DAZN’s top boxing events. The new series DAZN Fight Week debuted last night with new episodes running every day in the week leading up to Canelo Alvarez’s Nov. 2 fight. Additionally, DAZN Fight […]
After a long drought, DC’s sports scene has seen quite a run in the last few years. The Mystics just took their first WNBA title, the Nats are in the World Series, and the Capitals took home their first Stanley Cup last year. One company at the center of such much success and innovation is […]
PGA Tour Commissioner Jay Monahan revealed on Saturday that the org is opening the door to allow wagering on Tour event at the venue where the event was taking place, according to AFP. He stated that the PGA TOUR would be unveiling live sports betting at Tour stops by next year. “When done right, it […]
The FIFA Council delivered a unanimous decision to embrace China PR as the host of the first edition of the new, expanded FIFA Club World Cup. The tournament will be played between June and July 2021 with the final list of venues set to be decided by FIFA and the Chinese FA. Qatar will host […]
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