Honda and the NHL are taking another lap, courtesy of a multiyear renewal of their partnership, which keeps Honda as the NHL’s Official Automotive Partner in the United States and Canada through the 2021-22 season. As Official Automotive Partner, Honda will continue its presence at NHL tentpole events throughout each season, including title sponsorship of […]
ABC officially picked up the new competition series Ultimate Surfer with the eight-episode series set to feature up-and-coming surfers to train and live together as they battle it out at the World Surf League’s Surf Ranch in Lemoore, California, powered by Kelly Slater’s man-made wave technology, in the hope of competing amongst the best athletes […]
CBS Sports confirmed its UEFA plans, after news leaked last week about the company’s new deal, which will see the world’s most popular soccer club tournament be carried by the company (along with Univision) from the 2021-2024 seasons. In the CBS quarterly earnings call on Tuesday, CBS Corporation President and Acting CEO Joe Ianniello stated […]
Monday Night Football’s Seahawks’ victory propelled the franchise to its most-viewed game of 2019 as ESPN and ESPN Deportes averaged 16,115,000 viewers for the game, according to Nielsen. Audiences were up 50% over ESPN’s Week 10 game last year to push ESPN to take the night as the top channel among all networks. On ESPN […]
WWE and New Jersey Governor Phil Murphy announced that WrestleMania 35 generated $165.4 million in economic impact for the New York/New Jersey region last April, according to a study conducted by the Enigma Research Corporation. Over the past 13 years, WrestleMania has now generated more than $1.3 billion in cumulative economic impact for the cities […]
A Seattle Sounders’ win over Toronto FC to lay claim to the 2019 MLS Cup was also a win for its broadcast partners. ABC reports that its coverage drew 823,000 viewers, according to Nielsen fast national numbers, to rank as the most-watched MLS Cup match on the Disney Media Networks since 2014. 2019 MLS Cup […]
WWE and New Jersey Governor Phil Murphy announced that WrestleMania 35 generated $165.4 million in economic impact for the New York/New Jersey region last April, according to a study conducted by the Enigma Research Corporation. Over the past 13 years, WrestleMania has now generated more than $1.3 billion in cumulative economic impact for the cities […]
As gambling has taken root with media in the past few years, gaming, casual gaming and engagement companies continue to become even more influential in the ecosystem. At the crux of that engagement are a handful of companies including FanHub, which has Australian roots but now has ramped up its activity in the past two […]
The battle between LSU and Alabama proved its mettle among audiences, as the SEC battle scored as the highest-rated regular season game in eight years on any network, according to Nielsen, as CBS saw LSU’s win on Saturday drawing a fast national household rating/share of a 9.7/24, up 47% over last year’s 6.6/13 rating/share in […]
The city of Las Vegas is adding another sports attraction for Super Bowl weekend. The San Diego Seals of the National Lacrosse League, owned by Joe Tsai, announced that the team will host to the Colorado Mammoth at Orleans Arena in Las Vegas on Saturday, February 1, 2020 marking the first game in NLL history […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5