NHL nets Honda renewal

Honda and the NHL are taking another lap, courtesy of a multiyear renewal of their partnership, which keeps Honda as the NHL’s Official Automotive Partner in the United States and Canada through the 2021-22 season. As Official Automotive Partner, Honda will continue its presence at NHL tentpole events throughout each season, including title sponsorship of Honda NHL All-Star Weekend and as one of the League’s in-ice presenting partners of the NHL Winter Classic, NHL Stadium Series and NHL Heritage Classic. As sponsor of the NHL All-Star Weekend, Honda will again be featured in the NHL All-Star Game event logo, including integration in the center ice emblem of the host venue, and included in NHL promotional materials leading up to NHL All-Star Game across linear TV, and digital and social media.

“The National Hockey League has been a valuable partner with the Honda brand for the past 12 years. Our partnership with the NHL has helped Honda reach new audiences as we work together to create engaging experiences for fans who share our love for hockey,” said Jay Joseph, Vice President of Marketing for Honda. “We look forward to creating truly memorable moments for hockey fans for years to come.”

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