ESPN Podcasts scored a record in September, generating 39.3 million IAB compliant downloads, easily topping its previous record of 36.0 million set in May of this year, and marking a rise of 50% over September 2017. The company also reports that ESPN Podcasts drew a total of 5.47 million US Unique Audience, as measured by […]
Game 4 of the 2018 World Series handed FOX with a 9.8/19 metered market rating on Saturday to mark the fifth night in row that the network took the night among broadcast channels. That marks a dip of 7% in the Nielsen ratings from ight among the Big 4 and facing college football on both […]
Boston’s claim on Game 2 of the World Series saw FOX snag a 9.9/17 in early Nielsen metrics. That marks a dip of 10% from last year’s second game, but easily led the network to take the night. The contest drew 13.442 million viewers on the broadcast channel, with FOX Deportes adding another 437,000 and […]
Game 1 of the World Series saw FOX reel in a 10.0 overnight rating for nearly four hours of play, down from scores from the past three years but easily taking the top primetime slot. Last year’s opener generated a 10.2 in Nielsen score. Later numbers show that the contest drew an average audience of […]
YouTube TV leveraged the World Series to insert augmented reality ads for YouTube TV that appeared onscreen during the FOX telecast with the spot appearing to be broadcast from the stadium’s video screen. Promotions all appeared in double-box ads during key World Series moments like pitching changes. In addition, the company rans a 90-second “Watch […]
FOX tossed up Game 1 of the World Series last night, as the company rolled its new partnerships and productions upgrades for the slate of games. The company unveiled a partnership to feature new tracks from Grammy Award-winning musician Gary Clark Jr. in its open. Clark will provide three tracks to the television network from […]
NBC Sports Gold launched “Snow Pass” so fans will have access to live and on-demand domestic and international competitions of seven Olympic winter sports from October 2018 through April 2019. The offering will feature 700+ hours – including nearly 100 exclusive hours – of coverage of FIS alpine skiing, Nordic combined, ski jumping, cross-country skiing, […]
Discovery and the PGA TOUR are launching GOLFTV, powered by the PGA TOUR, a new live and on-demand international video streaming service, which will launch globally outside the United States on Jan. 1, 2019. GOLFTV will present more than 2,000 hours of live action each year as well as premium content on-demand. Live coverage will […]
The Premier Lacrosse League formally debuted to deliver a “true home for the sport with the best players, a strong business model, significant financial support, national media coverage through an exclusive agreement with NBC Sports Group, and a unique touring structure that will better serve players and fans,” according to the release. The league is […]
Nov. 4 will see the return of one of the world’s biggest single day sporting events, the TCS New York City Marathon. In addition to being a massive participation event with a global audience, the Marathon has become one of the biggest focal points in the growing field of cause marketing. Harrie Bakst, co-founder of […]
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